206 articles on "brand"

Why You Shouldn’t Give Away Free eBooks

Why You Shouldn’t Give Away Free eBooksIf Internet Marketing were a college major, in Lesson 1 of “Internet Marketing 101” you would be taught to give away free ebooks:As a promotion for your main productAs a bonus to enhance your product offer...

Marketing  marketing ebook ebooks internet brandable away
Branding Your Business

ding Your Business by: Elena Fawkner If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation...

Business And Finance  business finance brand mission webhosting
Branding It's more than a logo

Branding: It’s more than a logoBy Julie ChanceHow clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key.The word “branding” is fre...

Marketing  marketing logo brand branding image about
Saffola You'll go where your lifestyle leads

Saffola, India’s custodian of heart health, has ventured into the healthy lifestyle space with content portal. The portal offers a single information-cum-action window to four of the most prevalant medical conditions plaguing urban executives toda...

Health  health portal wellness heart brands healthy
Performing a Simple Competitive Analysis

Performing a Simple Competitive Analysis by: Mark S. Levit Marketing, in its purest form, is based on a thorough understanding of the arena in which your brand competes. That understanding enables you, as a marketer, to successfully promote and ...

Marketing  marketing competitors brand product competition
Building Your Brand

In today's world of global commerce, branding is not only recommended, it is essential. In the vast array of websites, consumers lose interest quickly. Those few, crucial moments in which they land upon and subsequently peruse your site are key ...

Business And Finance  business finance spotlight customer logo branding important
Chrysler Group Reveals Dodge Concept Vehicles on Both Sides of Atlantic, Hinting at Future Direction of the Dodge Brand

The introduction of two of Chrysler groups concept vehicles on opposite sides of the Atlantic hints how the Dodge Brand could expand into the global automotive market. At company press events in London and Chicago, the new Dodge Caliber and Dodge Nit...

Auto And Trucks  auto trucks dodge brand parts concept
Think Beyond Today and Start Branding Your Future

One of the subjects that has been thrown around a lot lately is branding. I guess it is somethingthat I have done for years without realizing it.Yet once I really started thinking about it, Irealized that it is something too many peoplespend no time ...

Marketing  marketing people banner name branding
Understand Brand

Understand Brand by: Beth Brodovsky Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. Interestingly, with a...

Marketing  marketing brand impression recall
Small Business and Branding – Why and How

When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. This is nothing new; experts and management gurus ...

Marketing  marketing business logo designed small card brand