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PR flacks use a scattergun approach, hoping to hit something. They fax out press releases to long lists of reporters and editors. They make countless, fruitless phone calls. They pester and cajole and plead.But PR Rainmakers reject such amateurism. I...
Marketing marketing story audience reporter reporters theyAs we look forward into the new year, there is alevel of uncertainty about whether our marketinglives will remain similar to how they are now or do a complete 180 and run in the oppositedirection. How can we predict what direction marketing willtake ...
Marketing marketing product tangible theyEver since Jim Edwards and I completed our now famous e-book, "How to Write and Publish Your Own E-Book... in as little as 7 Days," people have been cranking out their own e-books at, well, a weekly rate. Lately I've been getting a reoccurring q...
Marketing marketing book amazon people write themMany companies are now paying the price for following bad counsel during the 1999-2000 tech gold rush. While entrepreneurs and VCs vaguely understood that a strong marketing communications (marcom) and PR campaign is needed to create awareness, build...
Marketing marketing companies agencies marcom agency theyWith all the doom and gloom recession talk going aroundwouldn't it be nice if your customers were recession-proof?My goodness that sure sounds wonderful.Could such customers really exist?If they do exist, how would you find them?Could there be e...
Marketing marketing customers recessionThere are two kinds of marketing: Direct Marketing and Brand Marketing. Direct marketing targets wallets. Branding is about hearts and minds. DIFFERENT BY DESIGNAds designed for branding are cool. They don't plead and beg and cajole, they just s...
Marketing marketing mikey youaposre donapost justMarket researchers have had a field day identifying the colors and thelikely effect they have upon us. However, the effects of color differ amongdifferent cultures, so the attitudes and preferences of your target audienceshould be a consideration whe...
Marketing marketing color blue respond pink associated death chineseHow often have you gotten started on something new with great positive energy and everything went well in the beginning? Whether it was a new job, a new relationship, moving to a new area, a new project, anything. You started off with zeal and passio...
Self Improvement And Motivation self improvement motivation thoughts things create started mind onlyEvery now and again (if we're lucky, it's only every now and again), life forces us to become aware of its cyclical nature: the ocean's relentless ebb and flow, the budding of spring, the desolation of winter. We are confronted by ines...
Self Improvement And Motivation self improvement motivation wasnapost time love aboutAlbert Einstein said that imagination is the greatest creative force. Why would such a great man say something that sounds so silly and trivial? Look at those words again: ‘greatest creative force’. Imagination? Not education? Nor money? Nor luck...
Self Improvement And Motivation self improvement motivation imagination people world thoughts