77,154 Articles

5 Steps to Making the Media Your Friend

The reporter is not your enemy, and he can easily be turned into your new best friend, just by following these simple steps.1.Read the publication and know what it covers.Whether you want to get on the front page of the business section in your newsp...

Marketing  marketing reporter story
Marketing Lessons from Santa

If a nonexistent man can change the world and millions ofpeople with a message of joy then his marketing plan surelyworks. Right? Then what has Santa been doing right allthese years that we can learn from?Santa’s message is shortjoy. His target mar...

Marketing  marketing santa list word
Are You Marketing Backwards

When you get in your car, you put it in forward gear to drive forward. You don't put your gear shift in reverse and expect your car to move forward! But that's how many folks market their services. In fact, most people market backwards.Most...

Marketing  marketing market people niche forward
mplementing A Successful PR Campaign PR Does Not Stand For Press Release!

There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to gener...

Marketing  marketing media release press pitch campaign kite
HOW WELL DO YOU KNOW YOUR PERFECT CUSTOMER

Your Perfect Customer is real only in your mind. He or sheis the one individual most representative of your target. Theone to whom you always speak one-on-one in your newsletter andon your site.To bring this person to the forefront of your mind incry...

Marketing  marketing perfect customer male
6 Profitable Ways To Use Online Surveys

Pop-up polls on Web sites are now as common as subscription cards tucked between the pages of your favorite magazine. And for good reason.Marketers have discovered that online surveys generate a mother load of valuable information about site usabilit...

Marketing  marketing survey surveys online mail
Autoresponder Etiquette

Autoresponders are one of the most widely used promotional tools on the Internet. They're also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to...

Marketing  marketing autoresponder address email message autoresponders when
Ignite Your Web Site Traffic With FREE Publicity!

Do you know what the most important factor of a profit-generatingonline business is? It's WEB SITE TRAFFIC, which is accomplishedthrough marketing and promotion. Online sales depend on traffic.A great way to generate traffic is to create publici...

Marketing  marketing articles traffic effective publications submit
Hiring a Cheap Photographer Without Tarnishing Your Image

You take a look at your budget, then a look at your expenses and as tears well up, you consider cutting a few corners. Nice photographs won't pay the bills, right? But wait, you've heard the horror stories of "ruined" memories when the coup...

Family  family photographer wedding well
What is a Scam

We all see the word, "Scam" all over the place. Some of us even use it ourselves. But do we really know what it is? I spent sometime looking it up. Here are some definitions of theword Scam: From Cambridge International Dictionary of English: scam, n...

Marketing  marketing money scam make