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PR Rainmakers know they can do everything right, and still fail to make news.It is a fact of life. Accept it now.All news is affected by whatever else happened that day. All news is relative.Newspapers have only so many columns to fill. The TV news h...
Marketing marketing news media event eventsIn online commerce, credibility is as important to a brand as it is offline. But unlike its offline big brother, the Internet is an entirely different environment made up of bits and bytes, as opposed to physical substances. It imposes a set of const...
Marketing marketing brand design image color onlineWe all know that Yoda (from Star Wars) is a great teacher of Jedi warriors, but Yoda's wisdom can also help aspiring online marketers. Below are five of his most powerful teachings:"A Jedi's strength flow from the force."- Where does your s...
Marketing marketing force strength donapost moneyCANCERCould a strong immune system be the missing link?With billions and billions of dollars going into cancer research, wouldn't you think there should be very promising cancer cures available by now? Well...a good case could be made that the ...
Marketing marketing cancer research immune treatment system thereConsider these factors:I work at home, full time over the Internet.I have a business that most people just plain do not understand.I work in a field that most people do not even know exists.I stay home all day.I often stay up all night working and sl...
Marketing marketing iaposm wife internetIf your business is online to profit, then you know how important itis to convert your visitors into paying customers. Despite this, acommon question I get asked by my clients is:"I'm getting tons of hits to my page, but I'm notmaking any s...
Marketing marketing sales guarantee targeted trafficDirect response marketing is a lot different from indirectresponse marketing, although guerrillas like it best when thetwo are teamed up. The first is geared to obtain orders righthere and right now. The second is geared to obtain orderseventually. A...
Marketing marketing direct offer response themHave you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of people that visited your site or read your ad?Have you poured money into driving traffic to your web site, only to have no one buying yo...
Marketing marketing customer targeted themIf I were to mention exercise what is the first thing that comes to mind. The majority of us would no doubt conjure up an image of a sweaty bodybuilder grunting as he attempts to lift an astronomical weight, or perhaps you picture a slim, muscle tone...
Marketing marketing bodybuilder skills willWhat is your target market? When I ask business owners that question I usually hear something like...Small Business OwnersOpportunity SeekersDoctorsHomeownersDo you define the targeted market for your business similar to one of these? If you do, you&...
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