77,154 Articles

Are YOU Leaving Money on the Table

Are YOU Leaving Money on the Table? © 2002 Elena Fawkner For those of us in the U.S., tax time is here again. For those of you elsewhere, tax time is always around the corner. Oh joy, I hear you say. Well, if you're contemplating an online ...

Business And Finance  business finance youaposre profit expenses
Branding – It’s More Than Just Your USP

by Karon Thackston © 2002http://www.ktamarketing.comWhen you mention the word “branding” most people automatically think of USP (unique selling proposition). The overall – and incorrect – perception of a brand is that it simply consists ...

Business And Finance  business finance brand disney every
Industry Pro Interview What Is Uncle Sam Really Entitled To

by Karon Thackston © 2002http://www.ktamarketing.comEva Rosenberg (a.k.a. Tax Mama) started out just like you and I did… small! She took her BA in Accounting and MBA in International Business and put it to work with her own online company. Tax...

Business And Finance  business finance expenses marketing expense they
A Faux Pas Is A Mistake In A Tuxedo

A Faux Pas Is A Mistake In A Tuxedo by: James L. Snyder Everyone who is anybody has a hobby or at least entertains the idea. Hobbies range from sports to crafts to reading and even traveling. Some hobbies don't make sense to me like collect...

Self Improvement And Motivation  self improvement motivation people faux mistake when
Why Should I Buy Your Book How to Turn 'Lookie Loos' into Take-out-the-Credit Card-Buyers

Why Should I Buy Your Book? How to Turn 'Lookie Loos' into "Take-out-the-Credit Card-Buyers"Judy Cullins© 2001You say your book has lists, how-tos, easy-to-read recipes? 124 pages? Do these features give your potential buyer enough of ...

Business And Finance  business finance book benefits features write buyer
How Can Empathy Shape Your Values?

How Can Empathy Shape Your Values? by: Brian Maloney One of the most underrated concepts that most people overlook is approaching life from an empathetic standpoint. Despite our best intentions, it is not always that we live by this ethical cod...

Self Improvement And Motivation  self improvement motivation people approach
Rx FOR FALLING CORPORATE PROFITS

"Corporate Profits Fell 43% in 1st Quarter" proclaimed the 15 May 2001, Wall Street Journal headline. The article went on to say that: "The nation's (1700) largest corporations posted one of the worst profit performances in at least 10 years in ...

Business And Finance  business finance fire innovation well
What Does a 90-Year-Old Man Look Like?

What Does a 90-Year-Old Man Look Like? by: Tony Papajohn The title is a trick question, but be a sport and play along. Look up. Engage your inner view screen. Picture a 90-year-old man. What does he look like? Is he a little hunched over? Doe...

Self Improvement And Motivation  self improvement motivation jack walk
HOW WILL YOUR BUSINESS RESPOND TO THE CHALLENGE OF CHANGE

Most new business owners expect to devote a lot of time and effort to getting their business established. Then, they plan to relax as the business "runs itself" and continues to grow. This was an achievable goal in the past. It isn't today. Aggr...

Business And Finance  business finance change marketing sales impact equipment
The "Greatest" Leaders Are Often The Worst Leaders

The "Greatest" Leaders Are Often The Worst Leaders by: Brent Filson It's a common occurrence, a CEO leads a company to record earnings, retires and in months, those once high-flying earnings are dropping like shot ducks. Observers blame the...

Self Improvement And Motivation  self improvement motivation leaders hire results