77,154 Articles

Building Brand Awareness Through Tradeshows

Building Brand Awareness Through Tradeshows by: Susan Freidmann Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination ...

Marketing  marketing brand show company booth
Consumer Styles Research Review

From The Darrin Coe EzineAccording to research done by Elizabeth Sproles and George Sproles (1990) in the Journal of Consumer Affairs, there is a significant link between peoples learning styles and their “consumer styles”. 1. The perfectionist c...

Marketing  marketing consumer price learning
Short But SweetKeys to Writing Effective Classified Ads

Short But SweetKeys to Writing Effective Classified AdsBy Elizabeth SinclairThe key to writing an effectiveclassified ad lies in your ability to say a lot with a little. In other words, grab my attention, tell me about the best features of your produ...

Marketing  marketing classified selling words
Making Your Ads Work!

Advertising needn't be expensive, and for those in the know;advertising can also be free. But occasionally your 'free' adscan get lost in the e-zine jungle. And, unfortunately, manypeople misuse their free ads. By 'misuse' I ...

Marketing  marketing product prospect same
Responsible Advertising

RESPONSIBLE ADVERTISINGDoes that sound boring? If so, stick with me—it gets better!Some years ago Bruce Barton shared this story: "One day when I was young in advertising, I slipped a piece of paper into my typewriter and wrote an advertisement for...

Marketing  marketing power time benefits advertising
Excite Me, Tease Me, Make Me Want to............CLICK!

Banners are a necessity for anyone doing business online.Sooner or later you'll want to do some banner advertisingor simply swap with another site, so you'll want to makesure you have a few to choose from when that time comes.There are "sta...

Marketing  marketing banners banner want
The Life and Times of a Grizzly Ad!

The first point would have to be the most desired but most often missed. Howdo you perceive your own work? Your ad just isn't a bunch of words pushedtogether to make that sale. It is an actual memory you are trying toimplant. Don't necessar...

Marketing  marketing reader memory
4 Questions to Answer Before Contacting a Book Agent

4 Questions to Answer Before Contacting a Book Agent by: Roger C. ParkerObtaining agency representation is your first step toward getting profitably published. Most publishers won’t even look at unsolicited manuscripts.But, before approaching ...

Marketing  marketing book books promote existing
How To Blog, And Why You Should!

How To Blog, And Why You Should! by: Stuart Reid First, a quick definition for those who do not know what a Blog is. Quite simply, it's a Web Log. In other words, a regularly updated page of your thoughts, ideas, links - whatever. It's...

Marketing  marketing blog publish page
Mush Brain What To Do About It

You’re frustrated, hurt, betrayed, scared, desperate, or desperately in love and there you sit, stand, walk or stomp around, with nothing “intelligent” coming out of your mouth.Maybe you cry, maybe you lash out, maybe you stammer, maybe you pou...

Self Improvement And Motivation  self improvement motivation emotions when