77,154 Articles

Travel Insurance Might Be Just What You Need!

Travel Insurance Might Be Just What You Need! by: Mike YeagerTravel insurance is something that many people haven’t considered. Sure, it’s possible that you may never have to access your travel insurance, but just having it can really give y...

Legal  legal travel insurance medical emergency
Emotional Marketing - Stimulate Your Prospects Into Buying

Emotional Marketing - Stimulate Your Prospects Into Buying by: Abe Cherian The secret is creating low cost advertising that compels customers to come to you. Using a simple system of direct mail letters, postcards, email and low cost newspaper a...

Marketing  marketing business people emotional
How to Get Some of Paris Hilton’s TV Time

How to Get Some of Paris Hilton’s TV Time by: Dr. Letitia Wright, D.C. When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear ...

Marketing  marketing book shows show they
And The Award For The Best-Pulling Ad Goes To...

Question: Does your advertising pull the way you want it to? Or does it fall short...way, way short?As people get more accustomed toonline advertising, they are becomingmore vocal as to why one ad appeals,while others are earning the cold shoulder.Ac...

Marketing  marketing benefits people
The Key to Eliminating Objections and Increasing Sales

The Key to Eliminating Objections and Increasing Sales by: Charlie Cook You're in a meeting with a promising prospect. You review the project and the services you provide and then, just when you're hoping to get the okay, the prospect ...

Marketing  marketing prospects services
The Anatomy of Hype

The Anatomy of Hype by: Marcia Yudkin On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my...

Marketing  marketing hype tone
Your first job is NOT to get your customer Your first job is NOT to get your customer

Your first job is to get them to see your ad!If you have read my manual "The Secrets Uncovered: How To Write Headlines That Could Make You A Fortune", you will recall that every ad should follow the AIDA formula:1. Get Attention2. Generate Interest3....

Marketing  marketing attention article
Getting Lucky with Systematic marketing

Getting Lucky with Systematic marketing by: Charlie Cook In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members. I asked ...

Marketing  marketing prospects services
But This Is Just My Opinion

But This Is Just My Opinion by: Charles Wheeler Hi, Charles...here, Your Cap and t-shirt guy From Texas. How are you doing today. I have been doing that for the last 18 years. Taking care the needs of my customers and becoming Con fondant and fr...

Marketing  marketing shirts would
Playing With the Big Boys ­­ How to compete with chain stores

Ashley opened a posh, little gift shop and decided that the bestway to advertise was a 15 second spot on one of the localtelevision stations. Her commercial emphasized that people shouldstop by for the grand opening. When her shop first opened,it was...

Marketing  marketing people store shop business ashley chain