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Practically every webmaster I come across could easilyincrease his web sales. Some could generate ten timesthe sales with only a few hours work. Yet, most seemoblivious to what they need to do to make this happen.They just plod along without implemen...
Marketing marketing product copywritingBounty, Folgers, Head & Shoulders, Nescafe, Dancow, Maggi, Marlboro, Winston; what do these brands have in common? What about Sony, Philips, Kraft, Coca-cola? While the first list can be grouped into 3 manufacturers - Procter & Gamble, Nestle, and Ph...
Marketing marketing brand brands company underIn general, some ideas are doomed for failure from the moment of inception. For instance, the medical tonic for "stupid vision" described in the Ebert papyrus of ancient Egypt. This was a concoction of pig’s tears, lead and honey that was meant to ...
Marketing marketing idea concept businessI was watching Barry Bonds, of baseball's San FranciscoGiants, when he hit a home run recently. At age 38, he isthe most feared and respected hitter in the game. For thosethat don't know, last year he broke the single seasonhomerun record a...
Marketing marketing skills listEvery 7.7 seconds someone in the United States turns 50. The 50+ population controls more than $7 trillion in wealth and is responsible for 50% of all discretionary spending. It purchases 41% of all new cars, buys 80% of all luxury travel, and is 30%...
Marketing marketing people older matureAre you placing your email address and URL onall correspondence?Many people forget to add this to importantmailings and even their business cards.Today, most people prefer to email messages thanmake phone calls, so it is very important to haveyour em...
Marketing marketing email business address important peopleMaking a great first impression is undoubtedly a good thing. Butdid you know that it can take many impressionsseven is afavorite numberbefore our brains actually respond favorably toan attractive deal? This makes sense, given the need for humanbeings...
Marketing marketing card company impressionWouldn’t you love to be able to write testimonials foruse on your website that scream huge praises for yourproduct? Writing your own testimonials? You’ve got to bekidding! Isn’t that illegal?I know what you’re thinking. You’re picturing som...
Marketing marketing testimonials testimonial product theyThere are now more Senior Consumers than Baby Boomers,Young Adult or Teenage consumers in the marketplace.Seniors control 79% of America's Financial Assets.Seniors spend $14 BILLION on gifts for their grandkids alone!When you think of "senior ci...
Marketing marketing spend seniorWe all know that your ad headline's main purpose is to GET ATTENTION. The question then is WHY?Why are you trying to get my attention?Is it because you want me to buy something from you oryou just want to get my email address, telephone numberor...
Marketing marketing headlines write sales know