77,154 Articles

Tall Tale #10 “You can’t control word-of-mouth advertising”

"Ten Tall Tales of Traditional Marketing That Cost You Tons"Tall Tale #10 “You can’t control word-of-mouth advertising”By Jimmy Vee & Travis MillerWe genuinely feel sorry for anyone who believes this. Almost everybody agrees that the ideal form...

Marketing  marketing control advertising people
Public Relations

Public Relations by: Jan Fritz The wind of changes... The digital world has changed the form and scope of all communications. The positive aspects of this new world are as overwhelming to interactivity as a truckload of candy is to a three year ...

Marketing  marketing process world performance
Ten Breakthrough Marketing Ideas

Ten Breakthrough Marketing Ideas by: John Smith 1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director...

Marketing  marketing product business offer businesses
10 Sizzling Tips For Affiliates

10 Sizzling Tips For Affiliates by: Ken Hill 1. Create an infopacked mini site. Build your mini site for a specific niche audience and then choose affiliate programs specifically for that niche audience. 2. Test and track your ads and promotions...

Marketing  marketing affiliate programs promote ezine
How to use Emotional Content to Increase Visitor Response

How to use Emotional Content to Increase Visitor Response  by: John AlexanderDid you know that many folks make "buying decisions" when they are moved emotionally? Other traditional medias have made the most of these principles and taken advantag...

Marketing  marketing emotional child
The 12 Most Common Newsletter Design Mistakes

The 12 Most Common Newsletter Design Mistakes by: Roger C. ParkerYour newsletter’s success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read news...

Marketing  marketing read newsletter readers white
Where's Your Focus, Money or Customer?

Where's Your Focus, Money or Customer? by: Andrew HenryIs your website Really useful?I had a 'rep' in yesterday who was telling me he had a website, not realising I'm a man of many talents he was telling me about all the new ...

Marketing  marketing people money around
Beware of Web Sites Bearing 'Free Gifts'

"Beware of Web Sites Bearing 'Free Gifts'"If they're offered after the sale, they're NOT free!One of my best friends, someone that I’ve known since I was a teenager (which seems like a long time ago!), had a great collection of ...

Self Improvement And Motivation  self improvement motivation gifts sale
How To Write Direct Mail That Really, Really Works!

How To Write Direct Mail That Really, Really Works! by: Julia Hyde So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products ...

Marketing  marketing letter people letters
Sales As A Positive Experience

Sales As A Positive Experience by: Don Osborne No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a position to have to buy something you don't...

Marketing  marketing experience youaposre customer sales positive them