77,154 Articles

Want to Play Hardball with the News Media

There comes a time in the life of almost every companywhen its honesty, its integrity and its health arethreatened by attacks from the news media.Frequently, these attacks are well deserved. Example:Enron.All too often, these attacks are engineered b...

Marketing  marketing media news company
Are You Giving Your Customers Enough Reasons To Return

Are You Giving Your Customers Enough Reasons To ReturnTo Your Business?Good customer service just isn't enough anymore in the marketplace in which we live. Times are changing and business owners are learning that they need to create such an awes...

Marketing  marketing customers message business from
How To Measure and Improve Site Success, Part 1 Plan and Evaluate Marketing Programs

Measuring and understanding your Web site's success is acritical process that is sometimes overlooked. Many times,marketing efforts stop at getting traffic to the site.Traffic alone, however, does not make a site successful. By"connecting the do...

Marketing  marketing project goals result
5 Steps for Developing a Tag Line for Your Product, Business, or Website

A tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Large companies pay advertising agencies a lot of money to develop tag lines for their com...

Marketing  marketing lines line find
How Market Research can Improve Your Profits & Reduce Costs

In today's highly competitive world, business success depends on the ability to make well-informed, knowledgeable and strategic decisions. Entrepreneurs and business managers need reliable information to develop strategies to market new and exis...

Marketing  marketing market research product service customer
HOW MUCH BUSINESS ARE YOU GETTING FROM YOUR 'NATURAL MARKET'

I have a friend who is one of the top sales producers with a large life insurance company. Tony was born in Italy and grew up near Naples. He moved to the US about 15 years ago. He was immediately hired by his present company because he had prior exp...

Marketing  marketing market natural target special business
Getting Out of the Rut... Initiating and Managing Change

Have you ever accomplished something, then wondered where to go next? Or,perhaps you've accomplished something and just continued down that same pathbecause it worked. Many people become stuck in this way because of the"security of sameness." Yo...

Self Improvement And Motivation  self improvement motivation life plan change things will
Buying the Best Digital Camera for Your Needs

Choosing a digital camera can be a daunting task with the wide number of choices available in today’s market place. There are lots and lots of things that you need to keep in mind while going to choose a camera for yourself. The best digital camera...

Computers And Internet  computers internet camera digital they
Write an Ezine But I Don't Know HOW!

Copyright © 2003 Priya ShahIf you've been promoting your business on the internet you've probably heard how important it is to have a list. And that it's also important to publish an ezine.So are you publishing and ezine? If not, ...

Marketing  marketing ezine write
Is This Thing On

Is This Thing On?Or, How Do You Know if Anyone is Reading Your Newsletter?by Jim Schultecopyright (c) 2003It seems that every hour a new ezine or newsletter shows upon the Internet. They are endless in titles and content.Everybody has to have one to ...

Marketing  marketing reading people