6,217 articles related to "marketing"

Does your pharmaceutical product appeal to the doctors or to the patients

Pharmaceutical brand owners have to consider three major groups in their marketing strategies: the physicians, healthcare payors and the consumers. Dependant upon who is making the purchasing decision, the branding has to be geared at the members of ...

Marketing  marketing brand name prescription archetypes branding product
It’s Better to Ask than Assume.The Power of Market Research.

No doubt about it. Smart marketing takes finesse. Nowhere is that truism more apt than in message definition. If you want to craft a compelling message, you need to understand your prospective buyer’s motivation. I had a boss once whose favorite sa...

Marketing  marketing message youaposll research audience prospective know
Guarantee Specific Outcomes

1. Reach 'em where they live! Grab 'em where the hair is short. Create a 2-prong penetration into your customer's consciousness. Experience a double-edged blockbuster benefit. First, guarantee specific outcomes. Don't market your ...

Marketing  marketing outcomes management level
8 Ways To Increase The Perceived Value Of Your

Almost everyone is giving away a freebie so they canattract people to their web site. They are giving awayfree e-zines, ebooks, services, etc. What's happeningto all this free stuff? It's loosing it's perceived value.Every time you sur...

Marketing  marketing freebie freebies value people only
Your E-zine 13 A Formatting Checklist

If you're not already publishing an e-mail newsletter or "e-zine," then you should! E-zines are a simple, inexpensive, and VERY effective way to promote your business, attract new customers, and encourage repeat sales. While sending out a text e...

Marketing  marketing issue mail zine name readers make
How to Write a Fundraising Letter

This article may be freely published in your ezine, on your website, or in a print newsletter provided that1.You print the article in its entirety, unchanged,2.You include a byline and the resource box at the end,3.You notify the author of intent to ...

Marketing  marketing letter fundraising letters
Promotional Software An Effective Online Advertising Scheme

Promotional Software An Effective Online Advertising Scheme by: Jinky C. Mesias Advertising or promotion does not only involve offline schemes in fact more and more web owners are thinking of ways on how to maximize the advertising capabilities ...

Marketing  marketing software promotional customers downloadable site
Inkjet Printers: Stating The Trend Of Todays Printing

Inkjet Printers: Stating The Trend Of Todays Printing by: Jinky C. Mesias Inkjet printers makes use of inkjet ink which a very complex formulation that makes possible for the ink to infiltrate almost any type of surfaces. Inkjet printers are als...

Marketing  marketing printing inkjet printers prints
Press Releases Anyone Else Want A #1 Ranking

Press Releases: Anyone Else Want A #1 Ranking? By Jessica Dolce As you may know, press releases are a great way to get the word out about your business. If done properly, your website can get fr-ee publicity and exposure by the media which can lead t...

Marketing  marketing press release search engines also
The Most Useful Way to Utilize Traffic Exchanges

If you advertise through click-exchange traffic programs or GPTRprograms, then you should have an idea of what a timed visit is.Basically, people have to view your page for a certain amount ofseconds before they can get credit and move on. And that c...

Marketing  marketing seconds details