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John Wanamaker, a 19th century entrepreneur, once famously made the statement, “I know that half of my advertising is wasted, I just don’t know which half.” Fortunately for today’s marketers, there are scientific ways to determine which half...
Marketing marketing direct cost common measurements mailing successHow to Achieve a Perfect Color Scheme by: Maricon Williams Your choice of colors reflects you and your business. Color expresses intention, emotion and character. You must be cautious when choosing your color scheme because it will reflect the m...
Marketing marketing image color colors palette tool originalBlog And Ping To Build Links by: John Taylor Just What Is Blogging and Pinging? There is a new partnership in cyber-town called Blogging and Pinging. It is not a new comedy team or even a singing group, but a new way to build links and attract v...
Marketing marketing search pinging spiders blogging majorHere's a little trick that's quick and easy to excecuteand will get your banner displayed thousands of timesacross the web. Putting this tip into action requiresno big commitment on your part - in most cases youjust do it and forget about i...
Marketing marketing banner exchanges bannersEach day newspapers, TV, radio, and ezines hand out millions ofdollars in FREE publicity. If you have a good story or goodinformation to share, an editor somewhere will jump at the chanceto use your material. Your name and ideas can be spread tothous...
Marketing marketing release media send local newspapersMaking Money from Parked Domains by: Derek Vaughan Let me tell you a true story. A friend of my who likes to collect domain names was describing a few that he had acquired. While he has a wide range of domains in various categories, these partic...
Marketing marketing domains domain ndash names pages parked1. Concentrate on the basics: As some would say, K.I.S.S. Keep It Simple Stupid! Advertising is all about impressing people and what a better way to impress your target audience by flattering them, though flattering advertisements are not always the...
Marketing marketing advertisements simple flattering people concentrate mind catchesPyramid schemes are fraudulent scams that promise quick and easy riches. They operate by recruiting participants who are encouraged to pay an upfront fee in exchange for a chance to earn income from the recruitment of others. However, this scheme is ...
Marketing marketing program programs claims distributors salesThe logo is an essential part of any brand’s identity. It is the first thing that comes to mind when people think of your business. Effective logo design is crucial in establishing your brand’s visual identity. It must be memorable and easily rec...
Marketing marketing design logo brainstorming create unique professionalExhibiting Wizardry by: Susan Friedmann The world is suffering from a severe dose of Pottermania. Even if you don’t have kids, it’s impossible not to have heard about Harry Potter. In a relatively short time, he has cast his magical spell an...
Marketing marketing exhibiting ideas