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In business-to-business direct mail, you are unlikely to reach prospects at the very moment they are ready to buy. And even if you do, you are not likely to close the sale with just a sales letter. That’s because business buying decisions rarely in...
Marketing marketing offer prospects sales soft sale whenIn my opinion, Electronic Magazine (Ezine) advertising is thegreatest, untapped source of online advertising available today.The reason: Ezine Advertising (EA) matches your product or ideato people with similar interests.Example: who better to sell y...
Marketing marketing ezine ezines advertising emailA question I often get from clients and students goes something like this: "I've been collecting marketing ideas... and I have a drawer full! I also have a stack of promising leads I've accumulated. And I know it's important to stay vi...
Marketing marketing leads networking© 2004, John Calderhttp://www.TheEzine.netSurf any of the marketing forums, and you're almost certain to see posts about membership sites. Marketers are asking if their idea is a good one, how to control access, how to integrate billing, an...
Marketing marketing membership monthly incomeOne of the most important attitudes you can have is the willingness to invest in yourself and your knowledge.This is quite different from investing in "opportunities" to make money.Investing in yourself means you are building skills that you can use ...
Marketing marketingself investing donapost successfulToo many online marketers use a "hit and miss" marketingapproach. By that I mean placing some ads here and there inthe hopes of selling something. And it's the worst possibleway to do business.Why? Because you probably won't do much, if any...
Marketing marketing product approach visitorsEvery year thousands of online businesses fail. None of them begin with the idea they’ll fail, in fact they have high hopes of success, but they fail all the same. One of the main reasons for the high failure rate is an over reliance on one marketi...
Marketing marketing brochure reader company fromThe modern world is a complex mix of ideas and methods of doing business, but few persons know the types of businesses and advertising avenues to embrace to achieve success in life and business. This subject is so important, sensitive in this day, ti...
Marketing marketing business advertising mail success modernBoost Profits: Market to the Gay CommunityResearch shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relati...
Marketing marketing lesbian community market business willIn the past week, I was amazed at something that happened. 10 different people within an 8 hour period of each other tried to order an ad for the exact same product (actually business opportunity would be a better description). Now at $107 a pop most...
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