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What Successful Sellers Know - Others Don't... The Subtle Art of Closing by: Paul Shearstone Ask any salesperson, "At what point in the selling process does the 'Close' take place?" Eight out of ten will answer, “at the End”. ...
Marketing marketing selling sellers closing they11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them by: Susan Carter Increase your profit potential by identifying and avoiding these 11 marketing mistakes. MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unp...
Marketing marketing mistake business marketThe Top Ten Rules of Effective Networking by: M.E. Callan Many of us are discouraged by the networking events that we go to. We feel swamped by people just looking to get money from us, and we rarely feel as though the event was worth our time. ...
Marketing marketing networking business cardsOnline shopping continues to grow at leaps and bounds. Depending on who you ask, the numbers for increase in e-commerce have been consistently coming in at 20-30% year over year. These numbers present a great opportunity for online stores of both pro...
Marketing marketing coupon online coupons opportunity theseSo many people launch their first or second business with the misconception that they can survive without advertising. It is their fear of failure that almost single-handedly assures their failure. They fear spending the money that they need to get a...
Marketing marketing business people advertising subscribers firstPut yourself in the position of a newspaper or magazine editor scanning the newswires and the day's email and faxes for relevant content. How would you rate the following headlines, actually found on the Internet:New Slaves in AmericaHP Wheels O...
Marketing marketing headline headlines digital throughThe first rule of PR Rainmaking is to approach reporters as customers.Find out what they want, then give it to them in a way that benefits you and your company. This requires us to learn how to think like a news reporter.For this journey, there may b...
Marketing marketing stories editors storyNot all customers have equal value to your organization; in fact, some customers are more profitable than others are. These profits come from the cost of service and total purchasing volume, not just individual product profitability. To cultivate the...
Marketing marketing customers profitable customerThe answer is: no one knows. Many self-styled "gurus" and "pundits" -authors of voluminous tomes they sell to the gullible - pretend to know.But their "expertise" is an admixture of guesswork, superstitions,anecdotal "evidence" and hearsay. The sad t...
Marketing marketing content paid people consumerPeople don't always buy based on the lowest price, but they do like to feel they're getting a good deal. If your aim is to give your customers value for their money... then your askingPRICE should represent the VALUE customers place on your...
Marketing marketing price value customer product perception customers