6,217 articles related to "marketing"

Giving the Perfect Gift, aka Market Research

The Lessons of Gift-Giving for Doing Your Market ResearchHow is gift-giving like doing market research? This isn’t a riddle! With the gift-giving season rapidly approaching, let’s look at the lessons we can apply from giving the perfect gift to t...

Marketing  marketing gift idea giving business market will
15 Minutes of Fame Unconventional Marketing

Everyone has (within their lifetime) what Andy Warhol referred to as "fifteen minutes of fame", sometimes this fame comes by accident or through some effort of our own. No matter the case, each of us has our moment to shine. Your moment of "crowning ...

Marketing  marketing fame product service
Unlocking the marketing power of the web!

Unlocking the marketing power of the web!By Frank Williams If you are not utilizing the power of the web as an integral part of your marketing program and business strategy, you are simply asleep! And your competition loves you for it. In today'...

Marketing  marketing enewsletter mail internet
How to Follow Up For Success

How to Follow Up For Success(c) 2003 Warren Smith If you have been online for more than a day, you've heardsome 'guru' say that you must 'follow up at least fivetimes' with every prospective customer in order to make thesale....

Marketing  marketing message product system
Designing Effective Surveys

© Eileen Parzek for SOHO It Goes!, March 2003As the web becomes more and more a part of both our personal and business lives, business people and marketing professionals have turned towards web surveys to do research, plan projects, get feedback...

Marketing  marketing survey results question questions
Five Ways to Make Your Newsletter a Big Success

Many businesses put out a monthly, quarterly, or annual newsletter, but most of them don't know why they are doing it. They know there are benefits, but they never really bother to think deeply about what those benefits are. Whether or not the n...

Marketing  marketing people newsletter benefits
Ground Zero Targeting!

Every business has a "Ground Zero Target", meaning the ideal customer groupthat you should be targeting in your marketing efforts.I have met small business owners who actually have never taken the time toknow who their customers are, what they want o...

Marketing  marketing group customer need
Don't Cheat Your Customers Out Of Giving You Referrals

Remember a time when you shared information with someone important to you, like a friend, family member or loved one, about a great deal you got, an awesome experience, a company, service or product that was above and beyond what you ever expected. R...

Marketing  marketing customers important
Don't Bore Me! Give Your Ezine Personality!

All right, I confess. I'm an ezine junkie. I love 'em. Allshapes, all sizes; I subscribe to hundreds. You might say I'man addict. Anyway, as I scan the subject line of my preciousbeauties when they hit my inbox, there are only certain ...

Marketing  marketing writing style read write
Starting an Ezine from Scratch

Starting an ezine, or online newsletter, is a greatway to keep in touch with customers and build yourprofits. There are many low cost and free ways ofbuilding subscribers. Unlike traditional advertising,you can advertise to your list over and over. Y...

Marketing  marketing ezine article newsletter build