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Into The Limelight by: Steven Van Yoder To stand out in a cluttered world, become a recognized expert There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's ha...
Marketing marketing business name clients willBusiness-to-business direct mail is different from business-to-consumer direct mail in one vital way: sales cycles are longer.A senior vice-president of information technology doesn't buy a $1.5-million network upgrade by dropping a business rep...
Marketing marketing sales mail business direct stepThink you can’t afford to pay attention to branding? That it’s only for the rich and largest? Think again. No matter what size company you are – you really have no choice. Your brand exists in some shape or form and if you don’t invest in man...
Marketing marketing brand willThe Lessons of Gift-Giving for Doing Your Market ResearchHow is gift-giving like doing market research? This isn’t a riddle! With the gift-giving season rapidly approaching, let’s look at the lessons we can apply from giving the perfect gift to t...
Marketing marketing gift idea giving business market willOne of the most important building blocks of a good marketing plan is your business card. It is far and away the most likely item to find its way into the hands of your most important business contacts. And it is the one thing that is likely to remai...
Marketing marketing card business important companyThe Value of Building a Community on the Internetby Lois M. Jeary, January 2004We see thousands of people adopting the internet and its offerings every day. Some will just want to browse from site to site to see what's there. Many have started u...
Marketing marketing business internet placeIn this highly competitive market, it's easy to worry that once you state the price for your service, your prospective client will vanish. Even the most brazen of us may gulp when we finally have to say a number. Let's look at delivering yo...
Marketing marketing price client itaposs aboutYou have permission to publish this article electronicallyor in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.YOU KNOW YOUR BUSINESS IS FAILING WHEN…by Joann Marsili © 2001...
Marketing marketing business advertising themRemember a time when you shared information with someone important to you, like a friend, family member or loved one, about a great deal you got, an awesome experience, a company, service or product that was above and beyond what you ever expected. R...
Marketing marketing customers importantGuerrillas Need An Optin List by John BotscharowThe most important marketing weapon any business needs is their own opt in mailing list. Why?To answer that, first we must define what opt in means. An opt in list as I use the term is a list of people ...
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