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Why We Hate to Promote Ourselves by: Suzanne Falter-Barns In the last week or so, I've begun enrolling people in the next session of my Platform Push Coaching Program on my other site, www.getknownnow.com. And boy, has that been interesting...
Marketing marketing permission people course aboutApproach For Free Advertisement by: Emma Okafor Best approach for free publicity. Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publicatio...
Marketing marketing release publicity press news lettersWhich product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, I’m surprised at how little time small business owners s...
Marketing marketing price prices pricing product valueThere are only two times to write a press release.The first is when your story is so big that your only real problem is finding a room large enough to hold all the reporters who want to attend your press conference.The other is when your news is so s...
Marketing marketing second press restaurant story news announcesYou offer a superior writing/editing service. You've written an awesome book. Your newsletter is arguably one of the best of its kind.But if no one knows about it...if no one knows about you...Let's face it. Marketing your book(s), your pro...
Marketing marketing freelance business timeAlmost everyone is giving away a freebie so they canattract people to their web site. They are giving awayfree e-zines, ebooks, services, etc. What's happeningto all this free stuff? It's loosing it's perceived value.Every time you sur...
Marketing marketing freebie freebies value people onlyIt’s early January 2004. The Green Bay Packers are just 72 seconds away from their fourth NFC Championship game. They have a three-point lead over the Philadelphia Eagles, who face an impossible fourth down and 26 yards on their own 28-yard line. ...
Marketing marketing packers touchdown game theySo you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertisin...
Marketing marketing advertising customers needs customer medium onlyInternet Nielsen Reports by: Bryan Brandenburg What if you were able to have access to your competitor's web statistics? What if you knew how much traffic they had, the average number of page views, what other sites their visitors went to? ...
Marketing marketing toolbar websites alexa popularThe Power of Buzz by: Susan Friedmann, CSP How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie “The Blair Witch Project” become such an incredibly successful phenomenon? The answer lies in the pow...
Marketing marketing buzz show people information