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What about Juan Valdez? by: Iulia Pascanu Juan Valdez is a most popular figure in the advertising world and the symbol of the Columbian 'cafetelero' since 1959. Juan Valdez is a fictious character created in 1959 to represent the Natio...
Food And Drink food drink valdez juan coffee federation commercials national advertisingIn today’s world of high competition, advertising and publicity are one of the most important tools designed to give customers an incentive to buy products or services within a specific period of time.The average American is now exposed to over 300...
Marketing marketing business advertising services products customers awarenessMuch Should You Pay for a Click by: Andy Quick You have a web site ready for action. Your product catalog, order tracking, credit card payment system, and fulfillment process are all in place. Now all you need is traffic! Many web entrepreneurs ...
Online Business online business visitor average advertising gross conversion rate campaignAppeal To VirtuePopularity and ResponsibilityJust about everyone knows that something is very wrong with the world in which we live. Problems are compounding everywhere. While we may be tempted to look for someone to blame, that effort, at best, will...
Marketing marketing moral advertising responsibility industry whichDouble Your Profits by: Sylvie Minson Easily Double or Triple Your Profits in Any Business To some it may seem like common sense, but many folks running their own businesses don't do this one simple thing to keep their business and profits...
Online Business online business donapost advertising profitsYou have permission to publish this article electronicallywith a link or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.Walt Disney Knew How To Get The Word OutBy Stephen Schoch...
Marketing marketing walt disney advertisingJust What Are Consumers Thinking?Darrin F. Coe, MA12/01/04Research would indicate that consumers don’t know what they’re thinking. According to an article written by Jack Shimell (2002) for Quirk’s Marketing Research Review, Consumers make thei...
Marketing marketing advertising unconscious elements conscious researchSex in Advertising: Does it Sell? by: Mark Levit We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that ...
Business And Finance business finance attention heineken content brand advertisingEvery week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make t...
Writing writing clients copywriter copywriting youll time advertisingMost bloggers create and maintain a blog for the purpose of making money, although some people do it for pleasure or to keep in touch with friends and family. However, the vast majority of bloggers set out with the intention to make a profit. Fortuna...
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