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PR's Only True Measure by: Robert A. Kelly Sure, you could measure the rather narrow results achieved by tactical subsets of your public relations program like special events, brochures, broadcast plugs or press releases. On the other hand,...
Business And Finance business finance perception audience behaviors public mustManagers: Should Your PR Budget Stress Tactics or Strategy? by: Robert A. Kelly If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you’re missing the best PR has to offer. Such...
Business And Finance business finance perception audience public relations behaviorsPlease feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1030 including guidelines and resource box. Robert A. Kelly © 200...
Business And Finance business finance perception audience behaviors whenIs it broken? It will be if (1) you buy public relations services, then rely on tactics alone, and (2) fail to insist on a visible modification in target audience behaviors as a conclusive measure of PR success.Ask a CEO. Many will tell you “I want...
Business And Finance business finance public relations tactics audience behaviors behaviorHey, Mr/Ms Manager! by: Robert A. Kelly Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention than th...
Business And Finance business finance public behaviors relations audience willIs This Any Way to Run Your PR? by: Robert A. Kelly You bet! Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them to behaviors that lead to...
Business And Finance business finance perception audience behaviors thoseThe John Wayne vs Apron String Approach to Parenting by: Julie Butler My husband and I have different views on parenting. He likes to recount a scene from an old John Wayne movie, "Hondo", where a young boy doesn't know how to swim. Raised...
Parenting parenting kids behavior wheel child husbandPlease feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1310 including guidelines and resource box. Robert A. Kelly © 200...
Business And Finance business finance perception behaviors people audiencePlease feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 850 including guidelines and resource box. Robert A. Kelly © 2003...
Business And Finance business finance audience public relations target behaviorsHow PR Makes a Manager's Life Easier by: Robert A. Kelly Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative brochures and videos...
Business And Finance business finance perception behaviors relations people