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This article is based on the following book: The Brand Called You:“The Ultimate Brand-Building and Business Development Handbook to Transform Anyone Into an Indispensable Personal Brand” By Peter Montoya Published by Personal Branding Press 2003...
Business And Finance business finance brand book personal brandingThe “Me” BrandWe were taught all through the 80s and 90s to say, “We” and “Us” before “I”. It was all about giving credit to your peers before yourself. But how were we supposed to stand out above and beyond the rest? You didn’t, an...
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