237 articles on "bran"

Side-Step The Big Business Branding Techniques That'll

From the e-mail I've been receiving lately, it's clear there is a lot of confusion surrounding the topic of online branding.Nike, Coke-Cola, Budweiser, McDonalds, Levi's, Amazon.com... these are the branding masters. Now the question i...

Marketing  marketing itaposs branding message advertising
Shattering the Branding Myths

Shattering the Branding Myths by: Diane Hughes If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about b...

Online Business  online business branding brand logo
Logo Design Facts

Logo Design Facts by: Vukan Karadzic What makes one logo better than another? Simplicity. A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and or...

Marketing  marketing logo brand visual
Branding On The Web Is Like Mining For Fools Gold

ding On The Web Is Like Mining For Fools Gold by: Lee Traupel I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "w...

Online Business  online business branding campaign marketing brand
The Long Term Benefits From Pay Per Click Advertising

The Long Term Benefits From Pay Per Click Advertising by: Kevin OHara The long term benefits from pay per click advertising. Businesses are starting to look closely at the long-term benefits from pay per click advertising. Pay per click search e...

Business And Finance  business finance brand search awareness time
Play it Again Sam

Play it Again Sam by: Beth Brodovsky The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your prospect...

Marketing  marketing brand message target
Branding for profits

Branding for Profitscopyright 2002 Pavel LenshinGeneral meaning of the Brand is quite abstract. In short,brand is the image of your product, if we speak aboutproduct branding and/or the image of your company if we dealwith corporate branding or, in c...

Business And Finance  business finance brand branding market
Got a Small Business Choose the Right Domain Name.

Choosing a domain name can be daunting. Research the subject (after all, you're the type of marketer who researches, right?) and you'll be hit with a landslide of opinions, most contradictory. There are, however, two points that everyone ag...

Computers And Internet  computers internet domain keyword name business search brandable
Branding = Focus

Over the years I've frequently been asked what the secret formula is for successful branding. What people are really asking me is how to make their brand a global leader, like Coca-Cola. Well, sorry guys. There's no magic hidden in the proc...

Marketing  marketing brand focus branding brandaposs
Brand Building Takes Effort Not Genius

Brand building is one of the most important aspects of any online business development strategy. It is important however to realize that developing an online brand is not complicated simply because it is more a process than it is a strategy involving...

Online Business  online business brand image make