1,468 articles on "custom"

Small Business Q & A How To Handle The Occasional Oop-See!

Q: My company is really in hot water with one of our best customers.I can't reveal exactly what happened, but suffice it to say thatwe really dropped the ball and the customer is furious. I'm noteven sure we can save the account. What'...

Business And Finance  business finance mistake customer make
Customer Leverage Strategies or Mining for Gold!

In order to succeed in anything, you must try to identify thesmallest number of actions that produce the biggest benefitsin business, this means capitalising on your greatest assetyour existing customers.Everyone knows that referrals are the best for...

Marketing  marketing referrals business customer
Hold onto what you've got

You probably spend a great deal of your time looking for newcustomers or clients. However, are you sure your doingenough to hold onto the ones you've got. One of the leastcostly ways to grow your business is to get customers tocome back and buy ...

Marketing  marketing customers leave business care from
A Little Mistake That Is Costing Businesses Millions Of Dollars Per Year

A Little Mistake That Is Costing BusinessesMillions Of Dollars Per Year The majority of businesses operate in highly competitive markets. What a customer can buy at your business, they most likely can buy at 101 other businesses.Perhaps an example wi...

Marketing  marketing customer desktop point business another
The Power of Customer Testimonials

The Power of Customer TestimonialsBeing in business is all about developing some level of trust with customers. In order to sell a product or service, there must exist a small amount of trust or theres no way in this world anyone would hand over thei...

Business And Finance  business finance customer lawn
Getting Back to Basics: A Customer Service Tale

Getting Back to Basics: A Customer Service Tale by: Joy Fisher-Sykes One hot summer day my daughter and I ventured to our local craft store with one mission in mind – purchase velvet covered coloring panels called fuzzy boards. Little did we k...

Business And Finance  business finance cashier customers coupon customer basic
Technology's unrelenting assault on Marketing

"Change, you know, has subtle quality. It comes upon you quietly. It creeps and you continue to pleasantly operate on the basis of old and comfortable assumptions and premises until suddenly, change explodes opportunity in front of you. And you are t...

Marketing  marketing customer product technology ways
What's really different about your company, product or service

Assuming you’re not the only company on the planet that provides products and services similar to yours, what is it about your offering that’s unique? As with benefits you offer your customers, your uniqueness needs to be tied to things valued b...

Marketing  marketing difference customers benefits customer benefit
How To ‘Cross-Sell’ And ‘Sell Up’ Over The Telephone

Call centres are a land of missed opportunities. Every call whether inbound or outbound is an opportunity to make a sale or to build a pipeline for a future sale. At the very least there is scope for selling a bigger quantity (selling up) or to sell ...

Marketing  marketing customer needs wants questions
Loyalty Cards Systems – Beware, Some Should Be Avoided

Loyalty Cards Systems – Beware, Some Should Be Avoided by: Jeff Walters Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed info...

Marketing  marketing meal restaurant card data customer