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The Working Case Study by: Christine TaylorNext to white papers, case studies are the most popular tool in the technical marketer's toolkit The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine art...
Marketing marketing customer project case most“Getting Back to Basics: A Customer Service Tale”By: Joy Fisher-SykesOne hot summer day my daughter and I ventured to our local craft store with one mission in mind – purchase velvet covered coloring panels called fuzzy boards. Little did we k...
Business And Finance business finance cashier customers coupon customer serviceThere is always an excuse for not providing employees with training opportunities. Very few people articulate these excuses to either their customers or their staff, but the net effect is still the same. When the economy was good and employees few, t...
Business And Finance business finance training employees customer excuse customersWhether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your ha...
Writing writing customer business message makeSometimes as part of my work I'm asked to mediate between customers and website owners in dispute. As such, I get to read e-mail correspondence between both parties and I'm often appalled at what I read. One client wrote to company X to fin...
Computers And Internet computers internet customer folder overDevelop an effective benefit message and you’re well on your way to building your company’s entire marketing program. After all, you need focus to create success. Without it you can wind up expending effort without getting the reward (income, tha...
Marketing marketing message benefit customereHave you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of people that visited your site or read your ad?Have you poured money into driving traffic to your web site, only to have no one buying yo...
Marketing marketing customer targeted themHow often do you keep in touch with your past customers to announce a new product or service? Have you developed a relationship with your customers since their initial purchase? Do you consistently reward customers for their repeat business? Frequenc...
Marketing marketing frequency customers strategyNew Website for Buying and Selling Almost Anything! by: Paul Bryant April 2005: Letter from the Chairman I’d like to welcome you to the world of Wamee™. The concept of Wamee was first instigated some two years ago, when I was considering fo...
Site Promotion site promotion wamee customers listingThere are tons of online products that you can sell and represent. Just check out the directory at http://www.cj.com , http://www.clickbank.com and the multitude of affiliate programs out there.But before you jump into creating your website and go on...
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