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As business leaders and professionals, we all know by now that the success of an organization is driven by one thing: whether or not people choose to buy what you've got to sell. According to a recent survey involving U.S. senior executives, mar...
Marketing marketing direct email customers businessAdWords Campaign Set Up Tips - Part Two by: Chris Burgess Ready for more tips on how to make your AdWords campaign work more effectively for your business? Start with a Modest Budget Just as you should start with a smaller geographical region, s...
Marketing marketing customers beforeHow to Build A Mailing List by: Julie Martin One of the most effective ways of communicating with and building up your customer base is by creating a mailing list. It is getting harder and harder to do that with new SPAM laws, mail filters and t...
Online Business online business list customers mailing customerWhat is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is ver...
Online Business online business advertising search customers internet campaignIn a previous issue of the 280 Insider (June 2004) we discussed how to use themes as a technique for writing MRDs (Market Requirements Documents) and keeping your team and product releases focused. Another powerful and useful approach is called the G...
Marketing marketing feature release gold technique customers productBusiness Marketing Strategy by: Joy Gendusa The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fi...
Marketing marketing business customers strategy themOne of the best way to increase your sales is to offeryour potential customers a special offer. It could betrial offers, discounts, purchase awards, etc. Beloware ten sizzling offers you could use to sell yourproducts like crazy.1. You could offer y...
Marketing marketing potential customers product offerWatching the pelicans catch fish near my housereminded me of how some online marketersbehave. These pelicans fly high over the waterwhere the unknowing fish don't notice them.The pelicans spot a big fish and dive athigh speed into the water. A f...
Marketing marketing pelican fish customers pelicans water needsInteractivity Is Key by: Karen Fegarty How to use the latest in Interactivity tools to increase sales and provide exceptional customer service Many companies are trying to differentiate themselves from their competitors. Imagine the power of you...
Online Business online business customer chat customersNo matter how big or small your business is and no matter how high or low sales are right now, there is something you need, badly. And that is a selling system. All firms are careful to have elaborate accounting, production and transport systems. An...
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