389 articles on "head"

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.2) Use a benefit headline on your coupon that affirms the prospect is getting valuable, needed inf...

Marketing  marketing prospect headline coupon advertorial
10 Tips for Writing Web Copy

10 Tips for Writing Web Copy by: Joe McHenry One of the most important aspects of a website today is the webcopy - sometimes called the sales letter. In days gone bye, banners and graphics were all important but now it's the words that do t...

Online Business  online business product headline change service
The Three Cs of Writing an Excellent all Purpose Headline

The Three Cs of Writing an Excellent all Purpose Headline by: Steven Boaze Since the headline is the first contact your readers have with your message, it must reach out to them. Promise them a benefit. Tell them how they will be better off if t...

Writing  writing words headline good
7 SECRETS TO WRITING A SUCCESSFUL AD

Whether you're advertising a product on print, radio or Internet, these 7 secrets will help you write and successfully advertise your product:YOUR HEADLINE OR TITLE PROMISES SOMETHING TOYOUR CONSUMER. Yep, you gotta grab their attention at theou...

Marketing  marketing product headline customers
Get Out of Your Head

I find as I'm working with people on their writing projects that they have trouble with all the ideas tumbling around in their heads. "I have this idea up there, but it just doesn't go anywhere!" they say, frustrated. "Have you started jot...

Writing  writing head title work
Fundamentals of Headlines, Copy and Design in Communication

While there are many opinions about what constitutes good headlines, copy and design, most professionals agree that these individual elements of the ad must work together. In combination, they must grab attention, convey a persuasive message and por...

Business And Finance  business finance message headline into
Four Ways To Make Your Web Copy SELL!

Is your web site getting visitors, but not selling anything?It's the most common problem on the Internet.If you check your web site statistics, you'll notice dozens,hundreds, even thousands of visitors stopping at your site,pausing for a mi...

Web Development  development opening headline donapost
Eyes on your eCommerce Website

Eyes on your eCommerce Website by: Richard Keir In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media h...

Online Business  online business itaposs headlines link sure
Golden Rule Writing For The Web

Think like a pro to write website content like a pro. It may be easier after reading this short writing tutorial and learning my Golden Rule Writing for the Web. Most site owners feel inadequate when it comes to writing about their business unless ...

Writing  writing content headline look
Top 3 Reasons Why Your Headlines Fail

Many professional copywriters estimate that the headlinecontributes to 80% or more of the success of any ad, article, orsales letter.One direct marketing expert goes so far as to credit the headlinewith 100% of the success or failure of any ad or sal...

Writing  writing headline sales reader read