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Many people approach marketing with a focus on goals. Sure, you must have goals, but can you truly know our goals without first defining our problem? The problem creates the need for the goal, and so the problem defines the solution.Defining and unde...
Marketing marketing solutions problem creative goalsThe most powerful question one can ask is simple, short, andeffective. “Why?” is probably one of the most commonly heardquestions and, not only one of the most difficult to answer, butalso the most difficult to satisfy. We like to call "Why?" ahe...
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