7,857 articles on "mark"

Effective Online Brand Development

Internet brand development is a relatively straight forward and logical process. It starts with creating and increasing an online awareness of you or what it is you represent. In most cases, the purpose for this is to help you stand apart from your c...

Marketing  marketing brand online effectiveness exposure
The A-Z of Exhibiting Overseas

The A-Z of Exhibiting Overseas by: Susan Freidmann Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities fo...

Marketing  marketing business overseas often
It's almost too good to be true

As if you thought it could'nt get any better than Direct MailAdvertising. Along came "solo ads", or "exclusive ad mailings".Your ad alone, by itself, sent to all those recipients. The merethought of it concluded the same with so many people: thi...

Marketing  marketing delete subject subscribers read
Traffic Exchange Primer

Traffic Exchange Primer by: F. Terrence Markle Traffic exchanges are everywhere. A traffic exchange is a clever way to get hundreds or thousands of visitors to your website. The concept is very simple and the exchange process is easy to put into...

Marketing  marketing exchange traffic credits exchanges other
Eddie the Erroneous E-Marketer

Eddie the Erroneous E-Marketer by: Jason OConnor Poor Eddie the e-marketer has been plagued by errors in judgment all his life. From always picking the longest line at the toll booth to buying lots of dot com stocks right before the bubble burst...

Online Business  online business eddie marketing visitors just
The Truth About Search Engines Playing A Game You Can't Win

If you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion. However, that&a...

Marketing  marketing search itaposs engines justaposs pages
Take the Logo Litmus Test

Here is your C.I.T.T. (pronounced "kit")[Color • Illustrate• Type • Test]COLOR. Color plays a major role in influencing particular moods and feelings about your company. Don’t believe me? Look at Dove™ soap. You’ll find the shampoo bottle...

Marketing  marketing logo color illustrator think white
DON'T OVERLOOK YOUR MOST PROFITABLE SOURCE OF BUSINESS

A new business owner called me recently with a question I hear often. She asked, "What can I do to build my business faster? I'm making a small profit but cannot seem to generate enough sales to make the real money in this business."As Karen ans...

Marketing  marketing customers business additional repeat sales existing
How Money-Back Guarantees Can Make or Break the Sale

Your product or service could be compelling, your price amazing,and your sales letter "hypnotic"... but if your satisfactionguarantee looks shady, your prospects are out the door. The wording, the structure, and the terms of your guarantee canmake or...

Marketing  marketing product guarantee warranties implied
Web hosting cold war among Windows and Linux servers

While speaking about web hosting server platforms two of the operating system majors are decreeing the market with their superpowers. With their individual technological strategies they have started a cold war of demand on server market. Provisioning...

Computers And Internet  computers internet market server windows servers linux both