7,857 articles on "mark"

How to Brief a Marketing Agency

How to Brief a Marketing Agency by: Chris Smith A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Custom...

Marketing  marketing brief agency work want
Promoting Your Business on Cable Access TV

Promoting Your Business on Cable Access TV by: Carolyn Moncel "Don't knock it until you've tried it." That's what I told a political opponent's campaign manager when he laughed at me for using cable access television as part ...

Marketing  marketing cable access television shows
All Along the Digital Watchtower

Along the Digital Watchtower by: Lee Traupel It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs s...

Marketing  marketing competitive intelligence online
Your eStrategy . . . Do You Have One

So... you have a website. You've invested a pretty penny in its development. As fantastic as it may be, think of your website as one little brochure lost in a storeroom amidst millions of other brochures. Will anyone ever find it?Without an emai...

Marketing  marketing prospective digital will
Measuring ROI or Is My Brand Working

You are doing yourself a disservice in you measure the impact and effectiveness of marketing and branding only on the bottom line. There are far too many facets of the success equation to reduce the final assessment to that alone. Ultimately the bott...

Marketing  marketing business success awareness brand
Life After Press Release Distribution

A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. Thequestion she posted to the group was important, but also a ...

Marketing  marketing reporter release story mail will
The Magic of Using Booklets for Tradeshow Giveaways

Candy, squeeze balls, pens, and key chains these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different - booklets. They are a way t...

Marketing  marketing booklet company booklets when
Turning Problems Into Profits And Solutions Into Sales

TURNING PROBLEMS INTO PROFITS AND SOLUTIONS INTO SALES!By Noel PeeblesPeople don’t buy products or services - they buy solutions to problems. They buy what those products or services will do for them. People don’t want you to sell them something....

Marketing  marketing buying problem theyre
Mastering the Internet's Two Sales Methods

In parts 1 and 2 of this series, we discussed the two methods of making sales on the Internet, Instant Excitement, and Earned Association. Now, the real question is this: How do we Integrate them both on the same sales site?First, realize that we are...

Marketing  marketing link sales further
A Marketing Plan That Sells!

Most small business people on the Internet are on a budget and that forces you to be "creative".Testing is important and a constant ongoing partof any marketing plan. You need to test various approaches and be able to access the results.The simplest ...

Marketing  marketing auto project different responders list