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How to Brief a Marketing Agency by: Chris Smith A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Custom...
Marketing marketing brief agency work wantPromoting Your Business on Cable Access TV by: Carolyn Moncel "Don't knock it until you've tried it." That's what I told a political opponent's campaign manager when he laughed at me for using cable access television as part ...
Marketing marketing cable access television showsAlong the Digital Watchtower by: Lee Traupel It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs s...
Marketing marketing competitive intelligence onlineSo... you have a website. You've invested a pretty penny in its development. As fantastic as it may be, think of your website as one little brochure lost in a storeroom amidst millions of other brochures. Will anyone ever find it?Without an emai...
Marketing marketing prospective digital willYou are doing yourself a disservice in you measure the impact and effectiveness of marketing and branding only on the bottom line. There are far too many facets of the success equation to reduce the final assessment to that alone. Ultimately the bott...
Marketing marketing business success awareness brandA few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. Thequestion she posted to the group was important, but also a ...
Marketing marketing reporter release story mail willCandy, squeeze balls, pens, and key chains these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different - booklets. They are a way t...
Marketing marketing booklet company booklets whenTURNING PROBLEMS INTO PROFITS AND SOLUTIONS INTO SALES!By Noel PeeblesPeople don’t buy products or services - they buy solutions to problems. They buy what those products or services will do for them. People don’t want you to sell them something....
Marketing marketing buying problem theyreIn parts 1 and 2 of this series, we discussed the two methods of making sales on the Internet, Instant Excitement, and Earned Association. Now, the real question is this: How do we Integrate them both on the same sales site?First, realize that we are...
Marketing marketing link sales furtherMost small business people on the Internet are on a budget and that forces you to be "creative".Testing is important and a constant ongoing partof any marketing plan. You need to test various approaches and be able to access the results.The simplest ...
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