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I'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and...
Marketing marketing sales letter formula headline effectiveWe all know the secret to saving big money whenbuying something in the off-line world is buyingit wholesale. We know that the more hands an itempasses through on the way to us, the more it'sgoing to cost. Everybody involved in the processhas to ...
Marketing marketing things line little hosting5 KEY MARKETING QUESTIONSCopyright 2003 Bob LeducWhen you know the answers to these 5 key marketing questions, you can create effective web pages, sales letters and other sales generating communications. The answers to these 5 questions reveal how yo...
Marketing marketing sales create prospects action theseHave these things ever happened to you?You buy a cup of coffee from the neighborhood cafe, and asthey hand you your receipt you get a calling card sized,attractively designed "loyalty record," promising that ifyou come back for 8 more cups anytime wi...
Marketing marketing card purchasesWhen you're in marketing, you often have to explain to a disgruntled CEO or manager why you want to abandon your original year's plan and move on to something else. You may even have been asked, as I have, "If I hire you will you stick with...
Marketing marketing button loseCompanies often have incentives for reps, but sometimes that isn't enough. To keep your team motivated, you could do a number of things: 1. Hold your own personal incentive for your teamThis could be something as simple as a a gift certificate f...
Marketing marketing team personal contact couldIn part one of this two part series, we looked at the first nine features that make an autoresponder an AUTORESPONDER. In this second part of our report, we will take a look at the remaining eight features that will turn your simple autoresponder cam...
Marketing marketing autoresponder email lists messageSelling To Women - Selling To Men - It Isn't the SameNow let's not fall into the old style car salesman's trap ofbelieving that men are interested in what goes on under thebonnet and women are only interested in what colours youcan get...
Marketing marketing women woman betterThe History of CoffeeCoffee was discovered in Eastern Africa in an area known as Ethiopia. A popular legend tells of a goat herder named Kaldi. One day he noticed his goats acting frisky after eating berries from a bush. Kaldi tried the berries. He f...
Marketing marketing coffee berries drink todayHey, I'm just like you! I absolutely go spastic over these unwanted, bothersome calls—at least I used to! Here is how I've learned to make lemonade out of these lemons:It is FUN, so EASY, and you just about have a captive audience, as the...
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