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What do many companies do when sales are low?They cut costs, all costs, even marketing costs. They say, "Marketing is an expense. We're cutting expenses. Period."WHEN YOU THINK OF MARKETING AS AN EXPENSEIn accounting, sure, marketing IS an expen...
Marketing marketing expense investment timeSo you’re all “Googled” out, are you? You’ve been working feverishly placing e-zine ads, paying for placement and position with search engines, buying online classifieds, and trying to optimize search engine rankings for your website. All of ...
Marketing marketing line business published websiteYou Belong in the Spotlight:Promoting your business by writing and speakingHaving a strong publicity strategy is key to staying in business. With so many competing images in the marketplace, it’s critically important to maintain a high profile. Mai...
Marketing marketing offer clients publicityWhen you're in marketing, you often have to explain to a disgruntled CEO or manager why you want to abandon your original year's plan and move on to something else. You may even have been asked, as I have, "If I hire you will you stick with...
Marketing marketing button loseThis article was orginally written to teach my members how to get ISP clients, but you can use it for almost any business that you are in. How to EARN MORE with PHONE MANNERS AND THE POWER OF BELIEFHow do you sound on the phone, are you1. Clear2. Con...
Marketing marketing phone believe personIn the world of public relations, there are two ways to go:targeted or non targeted PR campaigns. A targeted publicrelations campaign focuses on a smaller market, a group ofpotential buyers that might be more likely to buy your product orservice. Non...
Marketing marketing target targeted people companies group marketI received an email recently from a fellow who wasextremely excited about the hits he was getting at hisweb site. His claim was that he got over 70,000 hitseach month. "That's nearly 1,000,000 hits per year"he proudly said, after being online on...
Marketing marketing hits product trafficaposs attractIntroductionIn this article I’m going to tell you the secrets to creating agreat newsletter that will have your visitors coming back to yoursite in a shot! I’m going to discuss what type of content youshould publish in your newsletter, how often ...
Marketing marketing newsletter visitors includeIf you understand how positive news stories can contribute to positive business performance, then you should know that the summer period offers you a unique media relations opportunity to increase your coverage and "free ink." Here's what you ne...
Marketing marketing news story summer media storiesA great way to promote your site is to produce an electronic book. Thisviral marketing technique is actually very clever. You produce the book,then allow others to distribute it without charging them anything from theirown sites and ezines. So how do...
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