7,857 articles on "mark"

Brand Equity - Worth Safeguarding

The state government of Vermont has taken aggressive steps to safeguard the state's brand equity. That's the monetary premium attaching to tourism or products linked (honestly or not) to this bucolic home of around 500,000 souls.Does your c...

Marketing  marketing brand state public company image
The Great Email Debate Rich Media V. Text

If there is one thing that gets marketing geeks all sweatyand excited, it's something new that promises to help us getthe attention of our target market.It's little wonder that marketers are excited about thepossibility of using rich media ...

Marketing  marketing email media rich from
WHO ARE YOUR BEST CUSTOMERS

There is a marketing theory that says, "your best prospective customers are a lot like your current customers". In other words, the customers you should have the easiest time selling to are very similar to those who've bought from you in the pas...

Marketing  marketing customers current
A Lesson Learned through the Eyes of a Child

I stared into those biggest of navy blue eyes and felt thepower of his fighting spirit, despite the pain and week-longraging fever. Most of the time my heart was in my throat andmy mind was awash with counter-productive thoughts like, "whyhim?" and "...

Marketing  marketing thinking fight
2 Little-Known Profit Boosters!

Ready, set, go!1. Increase your profits by 25% or more in 10 minutesor less. How? Simple. On your web site's order forms,make just one teeny, weeny little change...- Find the absolute best testimonial for your productor service.- Add this enchan...

Marketing  marketing products targeted time
Discover the 8 steps to a mountain moving faith.

Discover the 8 steps to a mountain moving faith.by Fernando Soave © 2003“ If you have faith as a grain of musterd seed you cansay to this mountain : move ! And it will move ! Andnothing will be impossible to you. “You can transform your life...

Marketing  marketing faith mountain success moving
A Marketers Minefield - Why The Fraudsters Are Targeting You.

They want your talent, your network and most of all, they want your marketing capabilities. Fraud. It's the crime of the times, so what does that have to do with you?The United States continues to be plagued as the investment fraud capital of th...

Marketing  marketing those
Hold onto what you've got

You probably spend a great deal of your time looking for newcustomers or clients. However, are you sure your doingenough to hold onto the ones you've got. One of the leastcostly ways to grow your business is to get customers tocome back and buy ...

Marketing  marketing customers leave business care from
What You Should Know Before You Hire an Outside Business Development Partner

If your company’s sales are lacking or you are reaching into a new market, outside business development staff could significantly improve your profits. They are cost effective, very profitable, and can easily expand your existing staff. One caution...

Marketing  marketing sales existing business staff people
Mini-Sites Highly Targeted Sales Generators

If you're looking for a highly effective method of increasing your Internet sales, then mini-sites may be your answer. Mini-sites are one of the most effective marketing tools online. Not only are they effective, but they're also very inexp...

Marketing  marketing mini keyword targeted product