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In online commerce, credibility is as important to a brand as it is offline. But unlike its offline big brother, the Internet is an entirely different environment made up of bits and bytes, as opposed to physical substances. It imposes a set of const...
Marketing marketing brand design image color onlineTime was when you could tell the good guys fromthe bad just by taking note of the color of the hat thatthey wore. A white one always meant that they were good and could be trusted to do the right, andhonorable thing.Those who were in black hats were...
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Marketing marketing prospects send days timeAffiliate Program Managers Beware!!Last week I became the unwitting victim of the latest Internetscam.I own and operate 3 affiliate programs and as such am used toreceiving and filing order confirmation emails all day long. Iwas noticing a recently r...
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Marketing marketing advocates willYou certainly know by now that the term "viral marketing" is not just another dot-com cliche. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to the traditional concept of "word-o...
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