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Are You Risking The Relationship for the Sale And Then Losing the Sale Anyway? by: Ari Galper Losing a sale can be disheartening, especially if you lose it for reasons you aren't even aware of. Traditional selling approaches tell us that s...
Marketing marketing sales selling losingThese days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Because you may just find yourself in court.Lawsuits ...
Marketing marketing legal company couldOne of the people I worked with inadvertising, had an expression "Can't GetRight". What the heck does it mean? Well,when he could not seem to get ad copy....right, he would walk in and say, this ad"Can't Get Right".This was his way of telli...
Marketing marketing word results single timeThe Anatomy of Hype by: Marcia Yudkin On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my...
Marketing marketing hype toneDo you dream of dramatically increasing the number of people who come to your web site? Do you tend to limit yourself only to Internet-based promotions?I want to share a little secret with you about how you can use a regular old postcard to build tra...
Marketing marketing postcard postcards book themWith so many businesses on the web and so many different ways ofpromoting your site it is easy to spend far too much onadvertising and get far too little in return. Here are sometried and true ways of promoting your business that are simpleand relati...
Marketing marketing banner manyThe whole process of releasing information to the media can be very tedious. There are many online services that will do the job for you for fees ranging upwards of $500. However, even if you never heard of a Press Release before, a little online res...
Marketing marketing release press media info justInside Google AdWords by: Jennifer Ambrose For those unfamiliar with Google Adwords, they are the advertisements which appear in a table to the right side of your screen when searching Google. These are paid advertising spots where advertisers b...
Marketing marketing google goingHarvesting Leads from Yahoo Groups by: Isaiah Hull If you own an internet business or you're involved in an affliate program and you're having trouble getting traffic to your website or gateway, consider Yahoo Groups as an option to ex...
Marketing marketing groups youaposre group articleTo Lead or Not to Lead? by: Damon SmithWorking with Leads or Opt-In Clients can be very confusing at times, Some people will tell you that Leads are not a good source of advertising while others will say that you can not get much better ways of ...
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