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I once heard someone define advertising as being "truth well told." By this brilliant definition, Ted Nicholas is an absolute genius because he knows how to dramatize the truth in the most compelling and memorable way. He does this simply by using ch...
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Marketing marketing media relations public materialWe hear it all the time: "Banners don't work anymore!"But did 'banners' ever really work in the first place?The latest published figures seem to suggest that theaverage click-thru-rate (CTR) for a banner ad on theInternet is between 0....
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Marketing marketing promote businessYou have permission to publish this article electronicallyor in print, free of charge, as long as the article is not altered and the resource box is left intact. A courtesy copy of your publication would be appreciated. Send to: marbasics@yahoo.comTh...
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