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9 Keys to an Effective Logo by: Erin Ferree The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you! These characteristics include: Consistency in use of you...
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Marketing marketing testing communications tacticsThe Keys to a Great Logo by: Beth Brodovsky Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a compa...
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