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As long as you eat and breathe you will stay alive. But is that really living? In a crisis that may be enough. If your business is in crisis - deal with it. But the secret to keeping your business alive is growth. That is the litmus test of keeping y...
Marketing marketing business clients donapostFly fishing it doesn't work, does it? When I firstwatched someone fly-fishing, I saw them release the linethat went out far in the water. No sooner had the fly hitthe water it was being jerked back and reeled in. Eventoday, I still don't u...
Marketing marketing column client fishI was watching Barry Bonds, of baseball's San FranciscoGiants, when he hit a home run recently. At age 38, he isthe most feared and respected hitter in the game. For thosethat don't know, last year he broke the single seasonhomerun record a...
Marketing marketing skills listA lot has been written about the communication aspects ofmarketing. Unfortunately, most of it has focused on the "sending"function writing the perfect ad, creating the killer salesletter, or making a great sales pitch. We always seem to focus onwhat...
Marketing marketing customer greatIt’s a demographic fact. There are more people over the age of50 than ever before. Seniors are the fastest growing segmentof our population, and their incredible spending power gives riseto a new selling rule, Whoever has the gold… rules. Seniors...
Marketing marketing seniorsGone are the days when marketers used to build monster 500 page web sites trying to sell almost everything imaginable. Surfers do not want to get lost in a maze of information or confused about which product to purchase. Mini web sites are soon becom...
Marketing marketing mini sites sales aboutI paid bills last night. After writing checks on the business account I noticed a little sticky note on the next check reminding me to get more checks printed.My mail this morning included a sale catalog from an office supply company I use. The back ...
Marketing marketing name email address real itaposs messageThis article may only be reproduced in its entirety, including the resource box and subscription information electronically or in print. A courtesy copy of your publication would be nice, too!Pets At Work...At Home?!?Have you seen newspaper articles ...
Marketing marketing work pets youaposre working underThe essence of being overt is to be clear and assure your prospective customer understands exactly what you want them to understand about the benefits, difference, and reasons to believe in the outstanding value of your offering.In my business I see...
Marketing marketing customer benefits customers featuresYou may not get what you expect!Retailing has become very competitive in recent years and too many corporations, including some large retail chains, are using trickery and deception in marketing. Misleading advertisements, displays and labeling, and ...
Women women marketing complain customer