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What's Love Got To Do With It? by: JoAnna Brandi Customer Loyalty, we all want it. Don’t we? Some people say it’s dead - they say that customers are fickle, that they don’t want loyalty, that they just want the lowest price and the fa...
Marketing marketing customers business customer“How and Why Do Women Buy?” by: Kare Anderson A woman wanted a cell phone that would work anywhere, not rack up high roaming fees, and be "cute," according to Martha Barletta, author of Marketing to Women: How to Understand, Reach, and Incre...
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