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Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2 of 2 by: Karon Thackston In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagno...
Marketing marketing dating software aewebworks customersGetting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers by: Matthew Cobb Scanning and Skimming Practices Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attenti...
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