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People always want to know how we create banners that consistently get goodclick through ratios - or more accurately why the banner that they created,isn't bringing in the hits - so we decided to create this primer.The most important thing:You h...
Marketing marketing banners banner clickBetter Copy: The Interview is the Key by: Neroli LaceyMost of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.If you hired a write...
Marketing marketing problem questions solve answers answerBreaking The Voice Mail Barrier by: C.J. Hayden Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her. You call once, twice, ...
Marketing marketing mail calling voice callting Effective Opt-in E-Mail Campaigns by: Lee Traupel It's been said before, but important to re-emphasize, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers, the permission based...
Marketing marketing mail message content campaignWhy would you use Blogs instead of a web site for your online business? What's wrong with using a web site in your online business? Why would anyone want to have a blog in their business anyway?You can definitely continue using a website in your...
Marketing marketing search blog blogs enginesWith the continued proliferation of the Internet, the meaning of the word "marketing" also proliferates. There seem to be as many definitions of marketing as there are marketers. Many see marketing as a series of tactics or gimmicks. Some push pyrami...
Marketing marketing changed internetWhenever people ask me, “What’s wrong with my Google AdWords campaign?” I always ask the same thing: “How is your campaign organized?”Mostly I’m met with blank stares. “Organized?” is the usual answer, “You mean the AdWords campaign...
Marketing marketing flowers different keywords adgroup campaignWhether you are in business or in the PR profession, you have been taught that the way to disseminate publishable information is by using the press (or news) release. Companies with good intentions do it, and public relations firms do it. The practic...
Marketing marketing writers writer editor story specific publicationsToday my competition put around $200 in my pocket. And tomorrow,they’re going to do it again.In fact, everyday my competition sends me tons of their trafficand I make a mint from it.But is all this stealing of traffic legal? Do I use some specialso...
Marketing marketing youll sales searchYou have permission to publish this article either electronically or in print, free of charge, as long as the author bylines are included. A courtesy copy of your publication would be appreciated. Please email to mailto:charles@thestockopolyplan.com ...
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