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Wise Man Marketing by: Martin Day It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is ...
Marketing marketing survey online billboard peopleCoca-Cola - A Value Stock? by: Henry To There has been much talk lately about Coca-Cola and its potential as a value stock – as it now spots a dividend yield of 2.6% (which is the highest dividend yield since the late 1980s) and a P/E or less ...
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Marketing marketing messages commercial center controlIs Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out? by: Alan Saltz Any idea? It’s a question that more than a few Yellow Page advertisers ponder. If you are currently spending money every month to run an ad in your loca...
Marketing marketing yellow pages advertisersThe Financial Power of Gay Weddings – Q & A by: Marianne Puechl The Financial Power of Gay Weddings – Q & A Q. Why should people consider gay unions financially profitable? A. Gay weddings may not be legal just yet, but commitment ceremoni...
Marketing marketing services couples lesbian travel wantFishing For Ezine Subscribers by: David Leonhardt The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did. Surprise! They caugh...
Marketing marketing traffic visitors ezine sites subscribers targetedWe recently ran a test to see whether Google Adwords could outpower traditional direct mail advertising. Here is how we did it. We created a new Adwords campaign choosing a few of our favorite targeted keywords, mainly keywords such as “small busin...
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