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Are You Using a Chess or Checkers Small Business Marketing Strategy? by: Jeremy Cohen Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents piec...
Marketing marketing business chess messageWant to know the secret to creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your customers' heads.If you ...
Marketing marketing specific verbs whenGetting a good ranking in the major search engines isprobably THE BEST way to get traffic to your site, but justhow to do this is the question. There are literallymillions of web sites out there. But remember a good website ranking is virtually FREEa...
Marketing marketing search keywords pages engines ranking30 Seconds To A New Customer by: Jason Tarasi I don't have much time before they get me... You see, I have a little secret to reveal. Once I let this secret out of the bag, there will soon be a lynch mob of angry marketers outside of my off...
Online Business online business spam time subscribers marketersFire the CEO by: John Jantsch If you are the boss and you think your job is to run the business, you are dead wrong. Your job, the most important job in any business, is to market the business. Peter Drucker, way back in 1956, said, "Since the p...
Online Business online business marketing presidentselfPromoting your website via Start Page Exchanges is a bit like holding up a sign at the airport - lots of people see you but nobody cares. Basically, with Start Page Exchanges, you set your browser home page to display a special URL given to you when ...
Marketing marketing start exchange exchanges willWhat's in store for those trying to become successful in the Internet Marketing field in the future? Will the increasing popularity of the Internet benefit orhinder your efforts? How do I as a marketing professional take advantage of this popula...
Marketing marketing business program online willing successfulIt is always important that you use the right terms when marketing your product to potential buyers. The right terminology may mean increased enquiries for your product and possibly more sales. Failure to use these terms may leave potential customers...
Marketing marketing product terms customers products salesThis weekend I watched a program on television called - I kidyou not - "Buyology". This show is about marketing and salesof products in the free world. I found the show utterly andcompletely fascinating not because I'm a web marketer, butbecaus...
Marketing marketing behavior consumer brands makeI have been on the Internet for 3 years and have been asked thisquestion numerous times. I also did not know what an ezine waswhen I first came aboard. I will attempt with this article toexplain what an ezine is and why it is so important for youronl...
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