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What to Say When the Media Calls by: Carolyn Moncel If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership and micro enterprise creat...
Marketing marketing reporter interview story donapost themEvery now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable.Over the years, I have been given many failed corporate communications videos to watch...
Marketing marketing video videos corporateThe decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will y...
Marketing marketing brochure printing part offsetThe fairy tale existance of Google is starting to experience shockwaves.So, what's the source of these shockwaves? Click fraud. As my readers know, I've written several articles on the subject of click fraud, suggesting that since it's...
Marketing marketing google fraud problem aboutIn any competition, sides are clearly marked and the participants are visible. This allows both sides to have an equal advantage at the quest to becoming the victor. Marketing on the internet, however, is quite a different story altogether. You do no...
Marketing marketing product challenge sellingEvery news story must have a FACE. If your forget to put a FACE on your story proposal, your chances of interesting a reporter are nil.All true PR Rainmakers faithfully practice this fundamental every time they design a story proposal for the news me...
Marketing marketing story news emotions analysis mustTitle: Partnership Marketing for Greater TrafficAuthor: Barrett NiehusURL: http://www.freetrainer.comArticle URL: http://www.realtysoftware.org/articles/pos14.htmLicense: Publish freely both online and offline. Please includeresource boxWord count: 5...
Marketing marketing benefit branding product products partners relationshipMany of us dread the part during the sales process wherewe have to ask for the order, especially if the customer says"no". What happened? It seemed like the customer was with youall along.They were smiling and nodding their head. What could have gone...
Marketing marketing customer presentation questions willHave you ever failed at something in your life? I'll bet that you have. All of us have and it's nothing to be ashamed of. Failing is perfectly normal. Many of us went to school and were actually punished for making mistakes. Now you may fin...
Marketing marketing success mistakesThe latest Anthrax scare might have you thinking twiceabout using postal mail to promote your business.A Washington Post-ABC News survey showed that "65% of theAmerican public was at least 'concerned' that letterscontaining anthrax bacteria...
Marketing marketing postcard postcards mail customers example send just