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Branding: It’s more than a logoBy Julie ChanceHow clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key.The word “branding” is fre...
Marketing marketing logo brand branding image aboutWhy is it that we sometimes have the "rugged individualist" mentality when we are trying to run an online business? We tend to see others as competitors instead of possible potential allies. Of course we all have competition - if you are running a s...
Marketing marketing hosting offer alphaone doesIn the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power."Nowadays, a search engine and a directory (AKA) Google and Yahoo!number one and number two respectively, have "the power," and we handed...
Marketing marketing yahoo google search express theyI'm not a baseball fan. Never have been. In fact, I hate the sport. However, I am a Barry Bonds fan. Here's why: Barry Bonds possesses the exact same intangibles every great sales letter possesses. He's loyal, consistent, powerful, and...
Marketing marketing sales letter formula headline effectiveReach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.Reach is the number of p...
Marketing marketing frequency water seeds promotional mailHave you ever found yourself scrolling down your list of emails to see which ones you need to toss out and which to read?Or, if you are a bit more "sophisticated" you use e-mail filters so that un-solicited messages never get to your inbox.If you are...
Marketing marketing mail word spam report checkYour Unique Web Proposition (UWP)© 2002 by Scott T. Smith, Copywriting.NetIntroductionEvery week, tens of thousands of new people and organizations are jumping onto the Internet bandwagon. How can you ensure that you will be found, and better ye...
Marketing marketing products services business market competitionSo many times marketing and sales people want to get up and start tellingabout their product, their company and their offering. The inexperiencedwill to this without regard to the customer, his wants or needs. The moreexperienced and seasoned markete...
Marketing marketing summary light problemThe latest Anthrax scare might have you thinking twiceabout using postal mail to promote your business.A Washington Post-ABC News survey showed that "65% of theAmerican public was at least 'concerned' that letterscontaining anthrax bacteria...
Marketing marketing postcard postcards mail customers example send justIn part one of this two part series, we looked at the first nine features that make an autoresponder an AUTORESPONDER. In this second part of our report, we will take a look at the remaining eight features that will turn your simple autoresponder cam...
Marketing marketing autoresponder email lists message