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"Don't Call Me" by: Charlie McCoy The March, 2004, issue of Psychology Today reports on an experiment involving identical business negotiations between test subjects. The only difference was that half started the transactions with a brief p...
Marketing marketing email calls business phoneMarketing Objectives for Your Web Site by: Bobette Kyle Do you have marketing objectives for your Web site? With objectives to help overcome your main online challenges you can work smarter, not harder. Think of your Web site objective as the "...
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Marketing marketing autoresponder format publish siteBefore school started last fall, I bought a new, monogrammed backpack from L.L. Bean for my niece, Roni, for her birthday. She picked it out. It looked great. Lots of places to keep things organized. Pockets, zippers, places to clip things. When I ga...
Marketing marketing shopping cart bean orderGreat copywriting really ticks me off. No, I mean it. In fact Ithink I already wrote an article about it. It was called "Why IHate Compelling Ad Copy" if I remember right.What makes me mad about great copywriting is simple. It leads me. It brings out...
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