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An Often Overlooked Strategy for Getting Your Foot in the Door by: Kathleen Gage Most companies are constantly seeking efficient and cost effective marketing and promotions strategies. It’s likely they are also seeking strategies to increase s...
Marketing marketing sales testimonials book6 Things I Know About Postcards That You Don’t by: Joy Gendusa In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the “best of the best” – in other words, I took the most prove...
Marketing marketing postcard postcards6 Must-Have Element of an Effective Brochure by: Brett Curry Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure...
Marketing marketing brochure headline prospects benefitA Simple 8 Step Formula For Testing Your Headlines by: Edward Green I am going to let you in on a secret? The successful entrepreneurs are not successful because they know things that you don’t know. They are successful because they TEST every...
Marketing marketing ezine different headlinesWhen would you engage the services of a Print Broker?If you run a small business, I don't need to tell you that every minute you (or your staff) spend buying printing is time you could have spent working on strategy, or customer service, or som...
Marketing marketing broker print suppliers project clientIt is better to advertise with simple messages and have everyoneunderstand you, than to advertise with complex messages and haveonly 20% of viewers understand you.Brilliantly clever advertising executives often come up with adcampaigns that dazzle vi...
Marketing marketing message advertising donapost simpleBanner AdvertisingThe word "banner" in Internet terms is nothing more than a graphic image that announces the name and identity of a Web site, along with a brief description. Banner ads can be an effective way to expose your business to millions of p...
Marketing marketing banner sites siteCalls-To-Action: Making Them Fit Makes All the Difference by: Karon Thackston It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the ...
Marketing marketing action order flow copyPsychological Tricks in Selling by: Stephen BucaroIn this article, I'm revealing six powerful secret psychological tricks that you can use to increase the effectiveness of your advertising and marketing. What if you don't sell anything...
Marketing marketing product people example principle11 Steps to "Sticky" Web Site! by: Collette GillianAn attractive and user-friendly Web site is crucial to attracting prospects and holding their interest. Seems obvious, yet poor design and even more poorly written content clutter the Web. The b...
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