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Small business owners often make the mistake of believing that they can get by writing their own copy for their marketing materials. Even big corporations sometimes fall into this trap believing they can be just as effective handling copy development...
Marketing marketing professional copywriterThe first rule of PR Rainmaking is to approach reporters as customers.Find out what they want, then give it to them in a way that benefits you and your company. This requires us to learn how to think like a news reporter.For this journey, there may b...
Marketing marketing stories editors storyThe Internet is the best thing to happen to the smallbusiness person in many years. Some would say that it's thebest thing to ever happen to business at all!While it is true that the Internet empowers anyone with adial-up connection to go into b...
Marketing marketing business time internet succeedDo you know the differences between writing copy for the web and writing copy for print? Some of the answers will go against your intuition and against cultural norms. But, these facts detail how people read on the web. There's no use in arguing...
Marketing marketing reading users read websiteThey make a bigger impact than email, are more cost-effective to send than letters, and get instantly read byrecipients because they stand out from a plain bundle ofenvelopes.This is the wonder that we call POSTCARDS, and manymarketers haven't y...
Marketing marketing postcard postcardsSometimes, finding the right product or service to make your own is to find someone else's version of the same product or service and discovering ways to deliver it in a different way. Someone once told me that I could not make it in a businessb...
Marketing marketing product differences marketYour newsletter should give your readers something of substance and value in each issue. That should be your prime goal.And yet, I see too many ezines giving their subsribers bologna.(Or worse, spam!)Don't fill your newsletter with ads and nothi...
Marketing marketing newsletter give time subscribeSeptember 2003 - London, UK -Lowest ever mobile phone insurance prices for the UK. Less than 12p per day.yaketyyak.net have recently launched the cheapest... and one of the most comprehensive mobile phone insurance facilities ever seen in the UK.User...
Marketing marketing insurance phone mobile prices london lessIf your company’s sales are lacking or you are reaching into a new market, outside business development staff could significantly improve your profits. They are cost effective, very profitable, and can easily expand your existing staff. One caution...
Marketing marketing sales existing business staff peoplePeople don't always buy based on the lowest price, but they do like to feel they're getting a good deal. If your aim is to give your customers value for their money... then your asking PRICE should represent the VALUE customers place on you...
Marketing marketing price value customer product perception