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Most people attend a professional conference at least once per year. A professional conference is a unique marketing opportunity because it gives you face-to-face contact with hundreds, if not thousands, of professionals who could use your services o...
Marketing marketing conference business people cards backSmall business owners often make the mistake of believing that they can get by writing their own copy for their marketing materials. Even big corporations sometimes fall into this trap believing they can be just as effective handling copy development...
Marketing marketing professional copywriterNetworking is not collecting business cards. Networking is creating a pool of sources from which you can draw clients, resources, referrals and opportunities. This pool of people is called your "sphere of influence."Weeks after meeting a travel consu...
Marketing marketing people business sphere influenceTime was when you could tell the good guys fromthe bad just by taking note of the color of the hat thatthey wore. A white one always meant that they were good and could be trusted to do the right, andhonorable thing.Those who were in black hats were...
Marketing marketing online guys businessOne of the most important parts of writing your articles is creating your resource box.Your resource box is where you are able to tell your readers who you are and provide a short advertisement for your business.To help you get the most out of the su...
Marketing marketing articles ebook resource promoteBased on the strategic marketing plan book "How Much for Just the Spider?"Do you know your Web site's objective? With an objective to help overcome your main challenges, you can work smarter, not harder. Through this second article in the four p...
Marketing marketing business objective plan customer buildingEndorsements are one of the most powerful marketing tools that you can use to promote a product or service. An endorsement simply is when a person talks or writes about a particular product or service in a favorable manner and recommends that you buy...
Marketing marketing product endorsement service otherDoes this look familiar?Your prospect contacts you and asks for information about WonderWidget. You email the information along with complete order details.Response? Not a word.Next day, undaunted, you hit the resend key so that your prospectreceives...
Marketing marketing prospect youaposveHow well you sell your ideas is just as important as how good those ideas are.So, let's get started. How do you sell your ideas?1. Strategic Positioning2. Savvy Psychology3. Slick Presentation4. Structural Persuasion5. Solving the ProblemOf cour...
Marketing marketing presentation client selling idea strategy willReferrals are an important part of any successful business.They're a great way to keep building your customer base,year after year, without having to go out and pay foradvertising. Instead, you use the power of your currentcustomers to help you ...
Marketing marketing referrals customers referral send