7,744 articles on "market"

Responsible Advertising

RESPONSIBLE ADVERTISINGDoes that sound boring? If so, stick with me—it gets better!Some years ago Bruce Barton shared this story: "One day when I was young in advertising, I slipped a piece of paper into my typewriter and wrote an advertisement for...

Marketing  marketing power time benefits advertising
Long Copy Works Better - Or Is It Short Copy

Ahhh! The never-ending battle. I'm sure you've heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, "Long copy sells better!" Proponents of this copywriting method sa...

Marketing  marketing people response long
Advertising Versus Public Relations

Oftentimes, when the words "public" and "relations" are throwntogether in a sentence, a light bulb goes off in the headshining, "Advertising". However, using advertising and publicrelations as synonyms is a long shot. So what's the bigdifference...

Marketing  marketing public relations business going
Creating a Winning Logo

Creating a Winning Logo by: Philip GillespieCreating a logo to get you noticed.When you’re branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention. It should follow the chosen colour sch...

Marketing  marketing logo company
Evangelicals Frustrated by Bush

Evangelicals Frustrated by Bush by: Bob KingFrom an article by Ralph Z. HallowTHE WASHINGTON TIMES"I'm not blaming the president, but religious conservatives have been doing politics for 25 years and, on every front, are worse off on things...

Marketing  marketing jesus they
When Is An Ad Not An Ad?

When Is An Ad Not An Ad? by: Stuart Reid One marketing technique used by advertisers old and new is to conceal sales pages as something else. The Infomercial, for example, extends the TV Advertisment into something that prentends to be an inform...

Marketing  marketing article selling publish
Your Resourcebox Giving You Profits?

Your Resourcebox Giving You Profits? by: Radhika Venkata Rule number one - You must write ezine articles and submit them to publishers and content sites. Rule number two - You must include a resourcebox that gives you profits, subscribers, link ...

Marketing  marketing resourcebox urls link email product site
Marketing Trends from the Digital Frontlines

Marketing Trends from the Digital Frontlines by: Lee Traupel The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour: 1. Publishers are finally sta...

Marketing  marketing sites content mail those
A Cost Effective Way to Advertise Online . . . Permission E-Mail Marketing

st Effective Way to Advertise Online... Permission E-Mail Marketing by: Robin Nobles We all hate e-mail spam, right? I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to th...

Site Promotion  site promotion mail marketing permission those
Email Marketing Strategies That Work

While the main use of email marketing is to drive traffic to your web site, there are other important reasons that email communications should be used as part of your firm's marketing strategy. You should use them, and use them often, to create ...

Computers And Internet  computers internet email marketing emails