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RESPONSIBLE ADVERTISINGDoes that sound boring? If so, stick with me—it gets better!Some years ago Bruce Barton shared this story: "One day when I was young in advertising, I slipped a piece of paper into my typewriter and wrote an advertisement for...
Marketing marketing power time benefits advertisingAhhh! The never-ending battle. I'm sure you've heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, "Long copy sells better!" Proponents of this copywriting method sa...
Marketing marketing people response longOftentimes, when the words "public" and "relations" are throwntogether in a sentence, a light bulb goes off in the headshining, "Advertising". However, using advertising and publicrelations as synonyms is a long shot. So what's the bigdifference...
Marketing marketing public relations business goingCreating a Winning Logo by: Philip GillespieCreating a logo to get you noticed.When you’re branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention. It should follow the chosen colour sch...
Marketing marketing logo companyEvangelicals Frustrated by Bush by: Bob KingFrom an article by Ralph Z. HallowTHE WASHINGTON TIMES"I'm not blaming the president, but religious conservatives have been doing politics for 25 years and, on every front, are worse off on things...
Marketing marketing jesus theyWhen Is An Ad Not An Ad? by: Stuart Reid One marketing technique used by advertisers old and new is to conceal sales pages as something else. The Infomercial, for example, extends the TV Advertisment into something that prentends to be an inform...
Marketing marketing article selling publishYour Resourcebox Giving You Profits? by: Radhika Venkata Rule number one - You must write ezine articles and submit them to publishers and content sites. Rule number two - You must include a resourcebox that gives you profits, subscribers, link ...
Marketing marketing resourcebox urls link email product siteMarketing Trends from the Digital Frontlines by: Lee Traupel The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour: 1. Publishers are finally sta...
Marketing marketing sites content mail thosest Effective Way to Advertise Online... Permission E-Mail Marketing by: Robin Nobles We all hate e-mail spam, right? I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to th...
Site Promotion site promotion mail marketing permission thoseWhile the main use of email marketing is to drive traffic to your web site, there are other important reasons that email communications should be used as part of your firm's marketing strategy. You should use them, and use them often, to create ...
Computers And Internet computers internet email marketing emails