7,744 articles on "market"

A Lesson From The Trenches

Before I became addicted to the internet, one of myhobbies was mail order.One lesson I learned was that mail order dealers arewilling to share their ideas, if you're willing totake the time to listen.I still remember a letter I received from an ...

Marketing  marketing mail letter money story order david person
Does Your Store or Office Need CPR

Does Your Store or Office Need CPR?There's a local restaurant in my neck of the woods that had become very popular for their eclectic cuisine. They received rave reviews from all the local restaurant critics and they became a popular place to di...

Marketing  marketing restaurant name store
A 1-2-3 Guide to Joint Venture Marketing Success

Fact: Two Horses Can Pull About 9,000 Pounds Question: How many pounds can FOUR horses pull?If you are like me, your initial response was to say that fourhorses can pull 18,000 pounds. Sounds reasonablebut its wrong!Four horses can actually pull over...

Marketing  marketing joint venture make
How To Get Big Media PromotionWithout Paying For It

Have you priced big media ads lately? Yikes! A big ad in yourdaily newspaper can run you a couple thousand bucks. Radiocommercials, which used to be cheap, can cost several hundreddollars each. And let's not even talk about the price of TVcommer...

Marketing  marketing media radio away
Sell at the top enjoy greater success!

As a former CEO of a good size industrial company, I always found it strange that I didn't have more salespeople call me directly. Did they know I always answered my own phone? Did they not intuitively understand that, at some point, I would be ...

Marketing  marketing decision level makers sales
Mental Movies That Sell!

When you watch a scary movie you get scared andyour body tenses up. When you watch a sad movieyou feel sad and even cry sometimes. When youwatch a funny movie you get happy and even laugh.As you can see, your subconscious mind can't tellwhat&apo...

Marketing  marketing mental daughter movies movie
HOW TO USE 'THE BIG BENEFIT' TO INCREASE YOUR SALES AND PROFITS

People buy products or services from you because they expect to gain a benefit. The benefit is more valuable to them than the money they spend to get it. You can use that benefit 3 different ways to increase the results produced by your marketing eff...

Marketing  marketing benefit service product online enjoying prospect feature
Springtime Marketing

Spring is in the air! Major department stores have been promoting Spring merchandise ever since the middle of February. The stores are hoping that the brightly colored Spring merchandise and displays will entice window shoppers to drop in and buy a f...

Marketing  marketing spring customers services business improve
Features vs. Benefits vs. End Results

Features vs. Benefits vs. End Results by: Karon Thackston If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force be...

Marketing  marketing phone features results base
Microsoft Great Plains Beverage production & distribution – implementation & customization highlights

Microsoft Business Solutions Great Plains has many years of successful implementation in multiple horizontal markets. In today’s small article we’ll share our experience of implementing and customizing Microsoft Great Plains, formerly Great Plain...

Computers And Internet  computers internet plains production markets company sales