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Make Your Customer Your Friend by: Kit Lum The simplest way to describe a ‘durian’ (pronounced doo-ree-ann) is to say it’s a yellowish-green fruit about the size of an mid-sized watermelon. It has a thick skin of spikes, and a rich bitteri...
Marketing marketing durian durians fruit business fromI remember the days when the Internet was new and companies were charging an average of $35 to run advertisers' banners on their web sites for 1,000 impressions. Boy, times have changed. In the early days, advertisers use to enjoy click-thru rat...
Marketing marketing advertisers results ezineHow to Set (and Get) the Right Prices by: Jay LipeWhich product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, Iâ€...
Marketing marketing price prices pricing productVisibility Equates to Higher Profits by: Kathleen GageOne of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are in, the size of your orga...
Marketing marketing business vision organization importantWriting a Book’s Marketing Plan for Maximum Profit by: Roger C. ParkerMuch has been written about book proposals. But less has been written about book marketing plans. This is wrong!What happens after your book is published has a great deal to...
Marketing marketing book contract booksTurbo Charge Your Sales Calls by: Derrick Pizur Do you want to be a sales champion? There are a few small secrets that will help you achieve these goals. Commit to your goals. Write down your sales goals for this week, this month, this quarter a...
Marketing marketing time sales objectionLong Sales Letters vs. Short Sales Letters by: Matthew Cobb Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing,...
Marketing marketing sales letter longCreating a business plan is an important step. Often it is thestep most often missed by new business owners that don’t want to bebothered with paperwork. However, consider this, for thoseentrepreneurs that create a solid business plan success in bu...
Business And Finance business finance plan future marketing12 Places to Buy a Mailing List©2001 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and response lists.Compiled lists are a common source of names and records that have been gathered, collected, and entere...
Marketing marketing lists list mailing fromLet’s briefly describe The Stock Market for those who are new to the financial world. What is The Stock Market?It is by definition a market in which shares of companies stocks are bought and sold. Let me explain this. When companies start growing t...
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