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A few months ago I was watching a stream meandering backand forth across a flat plain in a high mountain valley.The stream reached it's destination - a small lake - butonly after dozens of loops and curves. It occurred to methat Water and clever...
Marketing marketing path water resistanceAlarming Marketing Trend by: Mac McIntosh One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we con...
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